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Market Development Lead

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THE VAIL CORPORATION

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Location:
United States , Fort Lauderdale

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Category:
Sales

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Contract Type:
Employment contract

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Salary:

67000.00 - 96400.00 USD / Year
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Job Description:

The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.

Job Responsibility:

  • Grow and develop the market to deliver the business plan through collaboration with Independent Distributor Partners (IDPs) and retail outlets
  • Establish strong communication and maintain collaborative relationships with IDPs, select retail store management, and key retailer decision makers
  • Recommend optional resources and technology to support IDP operations
  • Collaborate with IDPs on dispute resolution with retailers
  • Act as key liaison between cross functional partners to minimize route disruption
  • Conduct periodic route consults with IDPs
  • Conduct individual and group IDP meetings for joint business planning
  • Drive priority management and organized principles across executing the portfolio business plan
  • Balance and prioritize total market health across select retailers
  • Analyze and share market conditions with IDPs
  • Communicate targets for distribution, merchandising, and promotional execution
  • Support market call coverage and IDP engagement
  • Communicate key retailer events and inventory recommendations to IDPs and warehouse teams
  • Evaluate competitive environment and shopper habits
  • Collaborate to secure incremental placements and displays
  • Respond to retailer concerns within 24 hours
  • Synthesize and interpret data to educate IDPs on growth potential
  • Build rapport with key store management
  • Facilitate speed to shelf on new item innovation
  • Respond to retailer concerns regarding SKU and planogram compliance
  • Identify and recruit potential new IDPs for open routes
  • Conduct physical inventories as required
  • Communicate retail customer standards and sales opportunities
  • Visit key accounts and stores to build relationships
  • Follow up on service-related issues within 24 hours
  • Communicate store required resets for IDPs

Requirements:

  • HS Diploma
  • 3-5 years of related sales or Consumer Packaged Goods experience
  • Strong written and verbal communication
  • Ability to influence and persuade
  • Strong problem-solving skills
  • Strong technical and analytical skills
  • Proficiency in Microsoft skills including Excel and PowerPoint
  • Demonstrated leadership skills

Nice to have:

  • B.A. preferred
  • 2 years related sales experience or Consumer Packaged Goods Experience
What we offer:
  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance
  • matching 401(k) plan with immediate vesting
  • unlimited sick time
  • paid time off
  • holiday pay
  • competitive health
  • dental
  • 401k
  • wellness benefits beginning on first day of employment

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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