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The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
Job Responsibility
Drive market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets
Build strong relationships with IDPs, store leadership, and key retailer decision makers
Use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior
Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share
Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events
Use data to identify retailer requirements, performance trends, and growth opportunities
Recruit potential IDPs for open routes
Communicate professionally, manage priorities, solve problems, use technology and business insights effectively
Requirements
3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree
Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills
Proficiency in Microsoft Excel and PowerPoint
Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs
Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market
Nice to have
B.A. preferred
What we offer
Medical
Dental
Short and long-term disability
AD&D
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons)
Company store
Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually