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Market Development Lead

United States, Beaumont Employment contract 67000.00 - 96400.00 USD / Year · Job Posted May 10, 2026
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Job Description

The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.

Job Responsibility

  • Independent Distributor Partner (IDP) Engagement
  • Recommend optional resources and technology to help support the IDP’s independent operations
  • Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers
  • Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption
  • Inspire IDPs through engagement and build strong relationships with IDPs
  • Conduct periodic and purposeful route consults as IDPs request support
  • Conduct individual and group IDP meetings to listen, understand and support joint business planning ideas
  • Retail Development
  • Balance and prioritize total market health and development across select retailers
  • Analyze and share market conditions with IDPs
  • Communicate, organize and plan targets for distribution, merchandising, and promotional execution
  • Support additional market call coverage and IDP engagement needed to drive executional clarity
  • Communicate key retailer events and associated inventory recommendations or requirements to the IDP
  • Evaluate competitive environment and changing shopper habits
  • Collaborate to secure incremental placements, point of sale and displays throughout the store
  • Respond to all retailer concerns within 24 hours
  • Synthesize and interpret data to distill retailer specific requirements
  • Build rapport and trust with key store management personnel
  • Facilitate speed to shelf on new item innovation
  • Respond with urgency to retailer concerns regarding SKU and planogram compliance
  • Required to identify and recruit potential new IDPs for open routes and route splits
  • Conduct physical inventories periodically
  • Communicate consistently and professionally retail customer standards
  • Visit key accounts and stores to identify strengths and opportunities
  • Follow up with all service-related issues generated by retailers within 24 hours
  • Communicate store required resets for the IDP to adjust inventory orders
  • Understand, communicate, and apply the variability for each retailer
  • Participate in special projects and training opportunities

Requirements

  • HS Diploma
  • 3-5 years of related sales or Consumer Packaged Goods experience
  • Strong written and verbal communication
  • Ability to influence and persuade
  • Strong problem-solving skills
  • Strong technical and analytical skills
  • Proficiency in Microsoft skills including Excel and PowerPoint
  • Demonstrated leadership skills

Nice to have

  • B.A. preferred
  • 2 years relevant sales or Consumer Packaged Good Experience

What we offer

  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance
  • matching 401(k) plan with immediate vesting
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to the fitness center (if WHQ)
  • access to on-site day care (operated by Bright Horizons)
  • company store
  • Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
  • Employee Resource Groups (ERGs)

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