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The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.
Job Responsibility:
Independent Distributor Partner (IDP) Engagement
Recommend optional resources and technology to help support the IDP’s independent operations
Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers
Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption
Inspire IDPs through engagement and build strong relationships with IDPs
Conduct periodic and purposeful route consults as IDPs request support
Conduct individual and group IDP meetings to listen, understand and support joint business planning ideas
Retail Development
Balance and prioritize total market health and development across select retailers
Analyze and share market conditions with IDPs
Communicate, organize and plan targets for distribution, merchandising, and promotional execution
Support additional market call coverage and IDP engagement needed to drive executional clarity
Communicate key retailer events and associated inventory recommendations or requirements to the IDP
Evaluate competitive environment and changing shopper habits
Collaborate to secure incremental placements, point of sale and displays throughout the store
Respond to all retailer concerns within 24 hours
Synthesize and interpret data to distill retailer specific requirements
Build rapport and trust with key store management personnel
Facilitate speed to shelf on new item innovation
Respond with urgency to retailer concerns regarding SKU and planogram compliance
Required to identify and recruit potential new IDPs for open routes and route splits
Conduct physical inventories periodically
Communicate consistently and professionally retail customer standards
Visit key accounts and stores to identify strengths and opportunities
Follow up with all service-related issues generated by retailers within 24 hours
Communicate store required resets for the IDP to adjust inventory orders
Understand, communicate, and apply the variability for each retailer
Participate in special projects and training opportunities
Requirements:
HS Diploma
3-5 years of related sales or Consumer Packaged Goods experience
Strong written and verbal communication
Ability to influence and persuade
Strong problem-solving skills
Strong technical and analytical skills
Proficiency in Microsoft skills including Excel and PowerPoint
Demonstrated leadership skills
Nice to have:
B.A. preferred
2 years relevant sales or Consumer Packaged Good Experience
What we offer:
medical
dental
short and long-term disability
AD&D
life insurance
matching 401(k) plan with immediate vesting
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if WHQ)
access to on-site day care (operated by Bright Horizons)
company store
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)