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Market Development Lead

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Campbell Soup Company

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Location:
United States , Elmsford

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Category:
Sales

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Contract Type:
Not provided

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Salary:

67000.00 - 96400.00 USD / Year
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Job Description:

The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.

Job Responsibility:

  • Independent Distributor Partner (IDP) Engagement: Recommend optional resources and technology to help support the IDP’s independent operations
  • Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers
  • Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption while supporting and unlocking opportunities to maximize IDP route health and value
  • Inspire IDPs through engagement and build strong relationships with IDPs
  • Conduct periodic and purposeful route consults as IDPs request support in changing retail environments, consumer behaviors or operational changes with retailers
  • Conduct individual and group IDP meetings to listen, understand and support joint business planning ideas that can benefit the IDP and the total market to drive share and growth of the brands
  • Retail Development: Balance and prioritize total market health and development across select retailers, identify incremental sales opportunities, and prioritize retailer concerns
  • Analyze and share market conditions with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses
  • Communicate, organize and plan targets for distribution, merchandising, and promotional execution to meet the retailer level business plan by category
  • Support additional market call coverage and IDP engagement needed to drive executional clarity on retailer specific promotional events on a local basis
  • Communicate key retailer events and associated inventory recommendations or requirements to the IDP and local warehouse logistic teams to ensure seamless service to retailers
  • Evaluate competitive environment and changing shopper habits to collaborate with IDPs and retail partners on developing sales plans across the local market
  • Collaborate to secure incremental placements, point of sale and displays throughout the store in alignment with the IDP and local key retail account decision maker
  • Respond to all retailer concerns within 24 hours as part of the follow up process
  • Business Fundamentals: Synthesize and interpret data to distill retailer specific requirements, base business performance, and incremental opportunities to educate IDPs on the growth potential of income and equity associated with their routes
  • Build rapport and trust with key store management personnel (multiple levels) during visits and through communication
  • Facilitate speed to shelf on new item innovation to meet retailer expectations
  • Respond with urgency to retailer concerns regarding SKU and planogram compliance
  • Required to identify and recruit potential new IDPs for open routes and route splits within the Zone Market
  • Conduct physical inventories periodically as required by contract and A/R requirements
  • Communicate consistently and professionally retail customer standards, sales opportunities and expectations on program execution timing planned by account
  • Visit key accounts and stores to identify strengths and opportunities while building relationships with key local retailer decision makers
  • Follow up with all service related issues generated by retailers within 24 hours to ensure that the IDP and retailer have committed to a positive resolution
  • Communicate store required resets for the IDP to adjust inventory orders and on time placement for planogram integrity measurements for each store following reset timing
  • Understand, communicate, and apply the variability for each retailer, as well as, growth potential in different conditions across multiple classes of trade (Convenience, Mass, Grocery and Drug, etc.)
  • Participate in special projects and training opportunities to develop broader skills and shared experiences
  • Communicate in an effective, professional, and organized manner to a diverse group of internal and external cross functional partners
  • Establish, develop, and maintain professional business relationships with independent third parties, retailers and IDPs as well as internal stakeholders
  • Analyze and synthesize data from multiple complex sources in order to assess and effectively communicate business goals, strategies, and objectives
  • Solve time management and complex problems while prioritizing and maintaining focus on the customer and IDPs to deliver the sales and operational objectives
  • Leverage technology to be efficient and effective in making informed business decision and cascading priorities and focus to deliver the business results
  • Leverage information from the Sales Commercialization Center to elevate brand knowledge, consumer and shopper insights as well as core priorities for the company financial goals
  • Understand the interdependencies across different business functions and build partnerships in order to reach winning solutions and build individual capabilities
  • Requires confidence in presentation skills, with comfort in effective oral and written communication skills
  • Demonstrate proficiency in key Microsoft platforms (including Excel, Word and PowerPoint) as well as, a general aptitude to use technology (Internal proprietary sales-related software), plus teach and support software roll-outs of new software modulars to IDPs
  • Partner with Business Development Manager, Zone Sales Manager, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs

Requirements:

  • B.A. preferred
  • 2 years with college degree
  • 3-5 years of related sales or Consumer Packaged Goods experience

Nice to have:

  • Strong written and verbal communication
  • Ability to influence and persuade
  • Strong problem solving skills
  • Strong technical and analytical skills
  • Proficiency in Microsoft skills including Excel and PowerPoint
  • Demonstrated leadership skills
  • Ability to travel as needed
  • Ability to work flexible hours given different business conditions and retailer demands
What we offer:
  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay
  • If in WHQ – free access to the fitness center
  • Access to on-site day care (operated by Bright Horizons) and company store
  • Giving back to the communities where our employees work and live is very important to Campbell’s
  • Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees
  • Competitive health, dental, 401k and wellness benefits beginning on the first day of employment

Additional Information:

Job Posted:
April 16, 2026

Employment Type:
Fulltime
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