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Market Demand Planning

Italy, Sesto San Giovanni · Job Posted January 31, 2026
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Job Description

WHAT WILL WE DO TOGETHER: Creation and implementation of a weekly/monthly rolling sales plan for the assigned categories, taking into account demand and supply constraints, ensuring appropriate, timely and continuous availability of products in order to achieve business plan objectives; Getting market information that allows the company to correctly predict customer demand and provide its supply chain with the appropriate information to plan how to meet that customer demand; Assemble and analyze all data pertinent to create sales forecast according to different layers of analysis for the assigned categories and channel: historical sales, market trends, seasonality, advertisements and assortment variation for each channel; Conduct current and future forecasting analysis, ensure that processes and methods followed are based on the best practice (continuous improvement of forecasting techniques, methods and approaches); Lead demand processes for the assigned categories and channel/sub-channel; Daily interaction with Sales Team and assessment of demand requirements to reflect changes in SKU forecast level (particularly for top seller); Organize forecast and inventory planning meetings with Trade Marketing Department to review sales forecasts and inventory coverage (emphasis on brand transitions, new product introduction, event, phase in and phase out items). WHERE WILL YOU WORK: Sesto San Giovanni (MI), with the possibility to work remotely. DISCOVER WHO WE ARE: Coca-Cola HBC Italia, part of the Coca-Cola HBC Group, is the leading bottler and distributor of The Coca-Cola Company's branded products in Italy. We employ around 2,000 people and operate through 6 facilities: 3 dedicated to the production of soft drinks located in Nogara, Oricola, and Marcianise, 2 mineral water bottling sites, Fonti del Vulture in Rionero in Vulture and Lurisia in Roccaforte Mondovì, and an innovative hub in Gaglianico dedicated to the production of recycled plastic (rPET) bottles for the bottling of the company's products. Coca-Cola HBC Italia is on the market as a 24/7 Total Beverage Partner, this means that with our products we can cover all consumption occasions, from breakfast, to after dinner. Customer first, We over I, Deliver Sustainable, Make It Simple: these are the values that define Coca-Cola HBC. AT COCA-COLA HBC WE FOSTER DIVERSITY: At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.

Job Responsibility

  • Creation and implementation of a weekly/monthly rolling sales plan for the assigned categories, taking into account demand and supply constraints, ensuring appropriate, timely and continuous availability of products in order to achieve business plan objectives
  • Getting market information that allows the company to correctly predict customer demand and provide its supply chain with the appropriate information to plan how to meet that customer demand
  • Assemble and analyze all data pertinent to create sales forecast according to different layers of analysis for the assigned categories and channel: historical sales, market trends, seasonality, advertisements and assortment variation for each channel
  • Conduct current and future forecasting analysis, ensure that processes and methods followed are based on the best practice (continuous improvement of forecasting techniques, methods and approaches)
  • Lead demand processes for the assigned categories and channel/sub-channel
  • Daily interaction with Sales Team and assessment of demand requirements to reflect changes in SKU forecast level (particularly for top seller)
  • Organize forecast and inventory planning meetings with Trade Marketing Department to review sales forecasts and inventory coverage (emphasis on brand transitions, new product introduction, event, phase in and phase out items)

Requirements

  • Degree in economics or management engineering
  • Between 1 - 3 years of experience working on a similar role or solid university background with relevant projects
  • Working experience in a cross-cultural environment and in a matrix organization preferable
  • Advanced level of English
  • Software – Microsoft application (Excel/Access/PowerPoint), Blue Yonder or similar
  • Innovation and curious mindset
  • Organizing skills and action-oriented mindset

What we offer

  • Coaching and mentoring programs
  • Development opportunities
  • Equal opportunity employer
  • Learning programs
  • Wellbeing program

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