Marcom Executive Job at Hogarth

Job Description

This is a 12 months contract role, assigned to client's office. At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Job Responsibility

Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU
Deliver on Marcomms objectives for client's Entertainment portfolio by supporting marcom team to develop and execute effective marketing and communications strategies and communications
Develop and run direct communications campaigns for upsell and cross-sell opportunities, including regulatory and customer update direct communications
To manage and execute BTL, ATL, Social, Digital communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, sms, electric mailers, flyers
Work closely with various internal teams (e.g. customer lifecycle marketing, product marketing) on a daily basis to develop and ensure communications deliver on the brand’s tone of voice
Partner with content owners to develop comms and initiatives that provide a strong brand experience to customers across client's Entertainment portfolio, reach, engage and contextually sell to the customers. Find opportunities to integrate these content properties across the marcomms calendar
Maintain effective relationships and work closely with our inhouse creatives and on-air promo teams, creative & media agency and media partners when required to develop and execute communications that may include owned, paid advertising, websites, social media, in-stores and/or on-ground activation
To support where required in the planning and execution of events or on ground activation that includes sourcing, logistics, communication and collaterals
Ensure consistency in key communication message across all customer touchpoints – online, offline, shops and etc
Support Go-To-Market plans and initiatives to drive Gross Adds, churn, net ARPU
Management of allocated marketing budgets that includes raising PO, closing invoices

Requirements

Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred
Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role, advertising or marketing agency
Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills
Strong verbal and written communication skills
An eye for detail
Adaptable to a fast paced environment with the constant need for changes due to the nature of the business and be a resourceful individual
Basic knowledge in digital marketing media channels and ad formats
Understanding of Social media and its associated trends
Great interpersonal skill & good project management to work with multiple stakeholders internally and externally
Natural flair for creative work, content development, TV content (English entertainment and Asian content) will be an added advantage
Can do attitude, eager and willing to learn

Nice to have

Candidates with a Telecommunications or Content background will be preferred
Natural flair for creative work, content development, TV content (English entertainment and Asian content) will be an added advantage

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Marcom Executive

Job Description

Job Responsibility

Requirements

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