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The Social Media Operator will support the marketing team in enhancing the profile and increasing the brand awareness. This role focuses on creating engaging and high-quality content across Xiaohongshu and WeChat to connect with target audiences effectively. The assistant will also contribute to developing and executing creative content strategies to align with the overall marketing goals of the business.
Job Responsibility:
Conduct weekly research on competitors’ social media content trends and discuss with marketing team
collect and analyse high-engagement and high-conversion posts, and write monthly content plans
develop high-quality content tailored to the preferences of high-net-worth families
utilise online resources and existing marketing materials to create posts independently, including image design, copywriting, and video editing
perform in-depth analysis of social media data monthly, identify key products and topics for promotion and provide recommendations for content optimisation
analyse the psychology and needs of high-net-worth parents, creating insightful and perspective-aligned WeChat articles independently
conduct customer research, market/industry research, and competitor analysis to gathering key insights to support marketing decisions
participate in brainstorming sessions with the team, providing strategic input and creative ideas for marketing initiatives
fulfil any other ad hoc responsibilities designated by line manager
Requirements:
Ability to independently create Xiaohongshu (RED) posts: design images using graphic design software
edit videos using video editing tools
write articles tailored for targeted audiences
bilingual in Chinese and English, with strong proficiency in English reading and translation
a positive team player with integrity
proactive with a 'can-do' attitude and a solution-focused mentality