Managing Vice President & Category Leader, Select & Midscale Job at Marriott Bonvoy (Bethesda)

Job Description

Marriott International is seeking a dynamic and strategic Managing Vice President & Category Leader, Select & Midscale Brands to oversee one of the company’s most rapidly growing global brand portfolios. This leader will serve as the global brand steward — responsible for driving brand strength, accelerating growth, and ensuring each brand delivers differentiated, profitable, and meaningful guest experiences.

Job Responsibility

Lead the global vision, positioning, and strategy for Marriott’s Select and Midscale portfolio
Serve as the global brand steward responsible for maintaining relevance, competitiveness, and alignment with Marriott’s enterprise portfolio strategy
Oversee the development, performance, and evolution of global brand architectures and strategies
Ensure global brand standards and guidelines are clearly defined and communicated
Represent Select & Midscale brands externally as the global brand voice at conferences and key events
Monitor global brand performance and help drive measurable improvements in brand health, intent to recommend (ITR), RevPAR, and unit/pipeline expansion
Oversee brand budgets and resource allocation
Partner with Development to ensure products and brands are differentiated, operationally feasible, and compelling to owners and franchisees
Leverage insights and analytics to identify opportunities for growth, optimization, and innovation across the portfolio
Integrate competitive intelligence and cultural insight scanning to anticipate emerging trends
Serve as a global connector for the Select & Midscale categories
Partner closely with Global Design, Operations, and Insights
Collaborate with Global Marketing, Digital, Global Partnerships, and Loyalty
Allocate resources effectively across initiatives that drive global brand and portfolio impact
Empower continent and market teams to execute within global guardrails
Champion the creation of innovative, insight-driven products that strengthen guest connection and brand distinctiveness
Foster a test-and-learn culture that integrates design thinking, data, and guest feedback
Lead or oversee the development, launch, and integration of new brands into the portfolio
Inspire and lead a high-performing, globally connected team
Provide day-to-day oversight for shared product teams and cross-functional working groups
Develop and mentor brand leaders
Foster an inclusive, empowering culture that rewards innovation, agility, and accountability

Requirements

4-year degree from an accredited university in Business Administration, Hospitality Management, Marketing, or related field
Fourteen or more years of relevant professional experience in brand management or related function demonstrating progressive career growth and patterns of exceptional performance
Demonstrated ability to develop and execute comprehensive global brand blueprints and strategies that align with enterprise objectives
Fluent in end-to-end experience design, including integration of brand, product, F&B, and innovation across all customer touchpoints

Nice to have

MBA or equivalent advanced degree
Experience managing multi-brand portfolios, ensuring clear differentiation and positioning within a broader ecosystem
Proven ability to lead transformation and inspire teams in large, matrixed organizations
Expertise in aligning brand strategies with Continent and Development priorities to drive revenue and unit growth

What we offer

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical coverage
dental coverage
vision coverage
health care flexible spending account
dependent care flexible spending account
life insurance
disability insurance
accident insurance
adoption expense reimbursements
paid parental leave
educational assistance
paid sick leave
PTO
minimum of 9 holidays annually

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Managing Vice President & Category Leader, Select & Midscale

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