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This role will act as the day-to-day account lead for 3-6 clients, and sits at the intersection of outstanding leadership, communication, service, and campaign performance.
Job Responsibility:
Act as the day-to-day account lead for 3-6 clients
Responsible for all aspects of strategy and execution of paid digital media campaigns, including forecasting, identifying growth opportunities, performing data analysis, and leading our exceptional team to exceed client KPIs and grow businesses
Guiding conversations and brainstorms, providing insights, and creating compelling and engaging reports with our client services team
Be the client’s main point of contact
Daily management of paid digital media campaigns for a variety of clients and budgets
Work within client budgets and seek methods to improve metrics like cost per click, conversion rates, etc.
Communicate campaign performance to clients and create a clear road-map for the future
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
Continuously measure and optimize campaign performance while also establishing benchmarks and recommend future tests
Communicate with clients on all elements of the campaign, including planning, performance, and project status
Prepare reports and present results to clients and management
Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks
Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives
Build effective relationships with all clients
Gather data on consumer, competitor, and market conditions including building and maintaining test and learn environments with data-driven decision making that furthers all platforms and campaigns
Testing against benchmarks each quarter
Requirements:
10+ years of performance marketing experience required, specifically an emphasis on strategy, client relationship management, and search
Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
Ability to hire, train, and foster collaboration with a team that reports directly to you
Ability to work in a fast-paced environment while managing time effectively