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Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Addressing complex challenges in strategy, marketing, risk, and operations, Mastercard Advisors helps clients maximize the value of their payments businesses.; Advisors, Managed Services is the global business unit responsible for delivering marketing consulting capabilities for Mastercard’s customer verticals: financial institutions, governments, retailers and ecommerce; The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery and execution of impactful engagements for this rapidly growing division, as well as for the leading accounts in the region. The role also actively supports sales efforts by building a body of quantifiable successes; This role is a fusion of technology and creativity, aimed at enhancing customer engagement, driving sales, elevating Mastercard’s strategic value, driving client’s business growth and performance while improving overall marketing ROI; This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.
Job Responsibility:
Lead and drive innovative vision and disruptive strategic marketing strategic initiatives that transform marketing capabilities through data-driven insights, emerging technologies, and performance optimization
Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact
Lead complex client engagements across a range of industries and problem statements
Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data
Own senior client relationships from mid-level to C-suite
Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations
Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts
Design and implement AI-enhanced marketing strategies that align with business goals.
Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints
Requirements:
BA required
MBA preferred
Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets
retailer experience a plus
Performance and growth digital marketing experience is required
Hands-on experience in designing and delivering large scale campaigns acquiring new customers and marketing to existing customers
Comfortable in a remote managerial situations
Well versed with martech solutions
Marketing consultancy experience preferred
Strong business acumen and entrepreneurial spirit
Excellent interpersonal, presentation and communications skills
Strong team player and able to work independently at the same time
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