Manager WHS Marketing Visual Direction Job at Adidas (Portland)

Job Description

As Manager, Visual Merchandising & In-Store Communication (ISC), you will be responsible for the execution and implementation of Visual Merchandising (VM) and ISC strategies across wholesale partner doors. Reporting to the Senior Manager, WHS Marketing VM & ISC, this role ensures that store execution aligns with brand standards, supporting product storytelling, consumer engagement, and sell-through at the point of sale. You will work closely with field teams, retail partners, and vendors to ensure seamless execution, conduct store audits, and adapt global directives to varied store environments. Additionally, you will play a role in seasonal launches, store refreshes, and ISC activations, ensuring they are executed on time and with excellence.

Job Responsibility

Execute and oversee the implementation of seasonal VM & ISC directives, ensuring alignment with global and regional brand guidelines
Adapt brand directives to different store layouts, fixture configurations, and wholesale partner requirements for consistent execution
Lead seasonal transitions, product launches, and in-store activations, ensuring they align with commercial objectives and maximize consumer engagement
Ensure timely updates and refreshes of ISC materials, ensuring key product stories are visually communicated at the point of sale
Work closely with the Senior Manager, WHS Marketing VM & ISC to execute directives efficiently and provide real-time execution insights for future refinements
Coordinate with cross-functional teams to ensure in-store execution aligns with broader business and marketing priorities
Pilot new VM & ISC strategies in key wholesale accounts before full-scale implementation, gathering insights to optimize execution
Execute consumer navigation and wayfinding principles, ensuring ISC supports an intuitive and seamless shopping journey
Ensure strategic placement of signage, mannequins, and fixtures to drive brand visibility and product storytelling
Implement mannequin styling strategies that align with seasonal trends, consumer insights, and product focus areas to enhance sell-through
Support in-store activations and key product storytelling moments, ensuring high-impact brand presence in wholesale doors
Adapt global VM concepts to fit specific wholesale partner environments while maintaining brand integrity
Work with retail partners to troubleshoot execution challenges and improve VM consistency across different locations
Manage third-party vendors, installation teams, and agencies, ensuring on-time and high-quality execution of VM & ISC installations
Oversee the production, delivery, and placement of all visual merchandising assets in wholesale partner stores
Partner with retail teams and field teams to ensure in-store execution aligns with brand standards and retailer requirements
Conduct quality audits and store visits to assess executional excellence and compliance with brand directives
Track and analyze execution performance metrics, including compliance rates, consumer engagement, and sell-through impact
Provide real-time field insights and feedback to improve future VM & ISC strategy development
Use retail analytics and shopper behavior insights to refine store layouts, fixture placements, and ISC visibility
Deliver training and coaching for retail associates, store teams, and field partners, ensuring consistency in VM execution
Develop and distribute VM & ISC playbooks for retail partners, outlining best practices for visual execution and brand storytelling
Stay informed of market trends and competitive retail strategies, integrating relevant insights into executional improvements

Requirements

Bachelor’s degree in Business, Marketing, Retail Management, or a related field preferred
4+ years of experience in Visual Merchandising, In-Store Communication, or Retail Marketing
Experience in managing retail execution across multiple locations in a wholesale or fashion retail environment
Prior experience working with wholesale retail partners, field teams, or external vendors is highly preferred
Ability to travel up to 30% as needed for store visits and execution oversight
Equivalent combination of education and/or experience may be substituted for degree
Strong expertise in visual merchandising and in-store communication, with a focus on executional excellence
Ability to adapt global VM & ISC strategies for different store formats, retailer guidelines, and consumer shopping behaviors
Knowledge of mannequin styling, product storytelling, and consumer engagement techniques to enhance in-store experiences
Strong project management skills, capable of managing multiple store executions simultaneously
Experience with digital integration in VM & ISC, including interactive displays, QR codes, and omnichannel execution
Ability to analyze data and consumer insights to drive VM strategy improvements and increase retail conversion rates
Proficiency in visual merchandising software such as Adobe Creative Suite, SketchUp, or other digital planning tools

What we offer

robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage
enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
education assistance
generous Leave policies including 12 weeks of paid parental leave
eligible to earn an annual bonus based on both company and personal performance
accrue prorated flexible time off
twelve paid holidays throughout the calendar year
Service Time Off during milestone years

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Manager WHS Marketing Visual Direction

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