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Woodbine Entertainment Group Logo Woodbine Entertainment Group · IT - Administration

Manager, Wagering HMA (Home Market Area)

Canada, Etobicoke, Ontario 90000.00 - 100000.00 CAD / Year · Job Posted January 13, 2026
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Job Description

The Manager, HMA (Home Market Area) Wagering plays a key role in driving the growth, engagement, and performance of Woodbine’s High-Value (HMA) customer programs. This position combines strategic planning, data analysis, and stakeholder collaboration to optimize the HMA wagering experience and support long-term customer value. The role designs and executes initiatives that enhance customer engagement, retention, and wagering volume while ensuring operational excellence and alignment across internal teams.

Job Responsibility

  • Program Development and Data Analysis: Develop strategic recommendations to enhance customer engagement, retention, and wagering growth
  • Monitor KPIs, player behavior, and program performance to deliver insights and actionable recommendations for campaigns
  • Design and execute pilot programs and A/B tests to evaluate new engagement strategies and reward structures
  • Strategic Research: Lead research initiatives to identify trends and opportunities within the HMA segment and support key projects such as loyalty program evolution
  • Analyze competitive offerings and industry benchmarks to inform program development and innovation
  • Maintain a centralized repository of program insights, campaign results, and best practices
  • CRM Management: Oversee CRM strategies and tools to ensure accurate tracking, segmentation, and lifecycle management of HMA customers
  • Establish and monitor CRM performance metrics, including engagement, conversion, and lifetime value
  • Collaborate in the development and execution of CRM journeys, conducting regular audits to optimize segmentation, targeting, and effectiveness
  • Stakeholder Collaboration and Communication: Collaborate with cross-functional teams (Marketing, Wagering, Operations, and HMA) to translate insights into actionable program enhancements
  • Serve as the primary liaison between HMA operations and internal departments to ensure alignment and execution of initiatives
  • Support communication and coordination efforts across teams
  • Operational Support: Identify and implement process improvements to enhance program delivery and efficiency
  • Support the creation of SOPs and training materials for HMA-related initiatives
  • Align and monitor program execution and performance targets to continuously improve loyalty and rewards strategies
  • Evaluate the impact of program changes and make data-driven recommendations for optimization
  • Off-Track Betting (OTB) Strategy Contribution: Contribute to the development and execution of OTB strategies aimed at increasing customer participation and wagering handle
  • Provide insights on HMA player behavior and preferences to inform OTB marketing, promotional, and operational initiatives
  • Collaborate with OTB and distribution teams to align customer engagement tactics and optimize wagering outcomes across channels

Requirements

  • Strategic Thinker: Able to translate insights into actionable program strategies with a long-term view
  • Analytical Expertise: Strong data literacy and proficiency with Excel and analytics tools (e.g., Tableau, Power BI)
  • Adaptability: Comfortable managing shifting priorities in a dynamic environment
  • Collaborative Communicator: Skilled in navigating complex stakeholder environments and building alignment through influence and communication
  • Detail-Oriented: Focused on continuous improvement, with the ability to manage multiple initiatives and drive measurable outcomes
  • Performance-Driven: Comfortable evaluating and iterating programs based on performance data and insights
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