This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We’re looking for a strategic, relationship-driven Manager, Wagering Content Distribution to amplify Woodbine’s stories and content across media platforms and partnerships. This role sits at the intersection of content strategy, media relations, and audience development — responsible for expanding the reach and impact of our racing, wagering, lifestyle, and brand content through owned and external channels.
Job Responsibility:
Develop and execute Woodbine’s content distribution strategy across owned, earned, and paid media channels
Identify and build relationships with media outlets, sports networks, digital publishers, influencers, and content aggregators to expand content reach and brand visibility
Target distinct audience segments (ie. core racing and wagering fans, casual sports betting audiences, lifestyle consumers) by tailoring content development and distribution strategies to reach the right people, in the right place, at the right time
Negotiate and manage content partnerships — including syndication, licensing, and co-publishing opportunities
Collaborate closely with internal teams (Content Production, Creative, and Communications) to align storytelling and ensure content is optimized for external audiences
Monitor and report on distribution performance, using analytics and audience insights to refine strategies and maximize impact
Stay on top of emerging media trends, platforms, and distribution technologies to keep Woodbine’s content strategy innovative and competitive
Support the promotion of live events and marquee races by coordinating with broadcast and streaming partners for content placement and amplification
Requirements:
5–7 years of experience in content distribution, media partnerships, or digital marketing
Strong network and understanding of Canadian media landscape
Proven experience building and managing strategic content partnerships
Deep understanding of content formats (video, social, editorial) and how to tailor them for different platforms and audience segments
Data-driven mindset with experience using analytics tools to evaluate content performance
Exceptional communication, negotiation, and relationship management skills
Passion for horse racing, sports, storytelling, and connecting audiences to compelling content experiences