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The purpose of this role is to implement the CBU Sales and Distribution strategy in conjunction with all the unbranded channel partners and strategies while creating regional strategies aligned to business objectives. The main KPI’s that need to be implemented and managed are channel economics linked to efficiencies. Net Sales Revenue being the overarching objective. The role is to act as a conduit into the rest of the business but not limited to i.e. Segment Marketing, Product and Services, Digital and Content and Financial Services. Deeper understanding of segmented marketing, strategy and business development as well as analytical and basic financial competence.
Job Responsibility:
Brand representative: Be the face of the brand across all unbranded channels, ensuring a unified and compelling brand representation. Uphold and promote the brand values, messaging, and visual identity consistently within the unbranded branded channel.
Monitor competitor activity in the county and work with Marketing to develop and implement competitor activity plans to ensure the gap is closed.
Weekly and monthly management reporting and analysis of unbranded channel and competitor landscape
Through a team deliver and be responsible for market share intelligence, revenue and net promoter score for unbranded channels.
Operationalise the Sales, Business Development, People, Projects and General Management strategies. (Inform, customise and Execute comprehensive channel strategies to maximise brand exposure and engagement. Collaborate with cross-functional teams to align channel efforts with overall brand objectives)
Financial Service and Fixed Services, driving beyond mobile and relevant business objectives and customer experience in a county area as defined by Vodacom. (Vodacom products and services)
Build and maintain strong, strategic relationships with key stakeholders internally, i.e. Channel, Retail Operations etc.
and externally, i.e. Government
Service Providers, sales partners such as wholesalers
to effectively implement county plans to drive revenue growth and beyond mobile in the region.
Drive seamless customer experiences. Provide insight and feedback about the customer journey and processes across all Branded channels. Through a better understanding of customer pain points and be consistent in approach aligned with CX experience ambition of Vodacom. Spirit days/surveys in Branded channel
Implementation of the CBU and Channel Strategy will be required.
Drive customer take-up of Vodacom products and services the unbranded channel through effective proposition, campaign management and sales initiatives.
Design creative go-to-market approaches in collaboration with the regional marketing team, and ensure effective execution within timelines and budget
Ensure that all propositions and campaigns are executed on time and in full both regionally and HO aligned.
Ensure compliance with POPI, Health and Safety standards for staff and with external stakeholders.
Manage suppliers and OEMs within the channels
Collaborate on ensuring stock is managed (forecasting / stock deliverables / stock in trade and wastage) efficiencies.
To engage Unbranded team in centre and facilitate channel on clarity of DB numbers for the year linked to their respective deal letters. (Gross Connections, VABS & Inflow revenue etc.).
Implement people transformation initiatives in third parties
Analyse, resolve and feedback on all regional customer issues.
Protect and promote Vodacom products and comply with regulations like POPI and RICA etc.
Report on sales performance both internal and external. (EXCO, reviews, tracking and analysis, etc.) daily, weekly, monthly and quarterly.
Identify and provide leads for new business partners.
Customer acquisition and retention (Base and Inflow)
Constantly monitor competitor activity in the trade and create plans to mitigate as necessary.
Manage Field Marketing Agency relationship and execution, as well as alignment with regional priorities.
Provide insights for effective analysing for improvement of TNPS across Retail touchpoints and ENPS for the Region
Requirements:
Matric - Essential
Degree / Diploma - Essential. (A 3 year Business Management /Sales / Commercial Diploma/Degree or SAQA Accredited Equivalent etc.)
Minimum of 5 - 8 years’ sales experience
Minimum of 2 years at Management level - Essential
Should have experience in Management of a Sales Strategy, Business Development, People, Projects and General Management.
Drivers licence - Essential
Own vehicle
What we offer:
Enticing incentive programs and competitive benefit packages
Retirement funds, risk benefits, and medical aid benefits
Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies