Manager, Tech Marketing Campaign Strategy Job at Capital One (McLean)

B2B Digital Marketing Manager

We are seeking a contact senior, data focused B2B Digital Marketing Manager. You...

Location

United States , Boston

Salary:

55.00 - 60.00 USD / Hour

Beacon Hill

Expiration Date

Until further notice

Requirements

5+ years in digital marketing within a B2B tech or agency environment, with proven experience managing cross-channel campaigns
Strong experience managing external agency relationships
Excellent communication and presentation skills, comfortable reporting results to Sr. Leadership
Highly analytical with an ability to turn performance insights into actionable marketing strategies and optimizations
Proficiency in Google Marketing Platform, LinkedIn Campaign Manager, Microsoft Advertising, and Meta Business Manager
Strong working knowledge of GA4, Salesforce, ABM marketing tools- (6Sense is a major bonus.)
Ability to work autonomously and managing multiple initiatives in a fast-paced environment.
Must have Campaign Ad Planning experience to be considered

Job Responsibility

Manage digital ad campaign planning, execution, optimization, and performance analysis across all paid channels
Partner with our digital agency, guiding strategy and overseeing creative development to deliver impact and ROI
Design and execute targeted and personalized campaigns optimizing digital spending and ROI
Manage the budget insuring efficiency across Google, Microsoft, LinkedIn, Meta, and display networks
Lead digital reporting and insights, with excellent ability to communicate performance, insights, & opportunities
Oversee and evolve Our AISO (AI Search Optimization) initiatives and enhance organic AI-chat visibility and overall digital performance
Partner closely with Content, Marketing, Brand and Product teams to ensure messaging, product launches, and creative assets are timely, consistent, and optimized for digital channels
Provide strategic input on creative concepts, audience segmentation, and full-funnel campaign design
Stay up to date with emerging trends in AI-driven optimization, ad tech, and media best practices-translating innovations into actionable test-and-learn opportunities
Continuously monitor and refine performance across awareness, engagement, conversion, and revenue attribution metrics

Fulltime

Marketing Manager - Membership

The Marketing Manager - Membership plays a pivotal role in shaping how our Rapha...

Location

United Kingdom , London

Salary:

Not provided

Rapha

Expiration Date

Until further notice

Requirements

Proven experience in digital marketing, CRM and campaign management, preferably within a subscription or membership context
Strong analytical skills with fluency in performance metrics such as CPA, LTV, churn rate and upsell rate
Technical familiarity with marketing automation tools, app management and analytics platforms
Excellent communication and cross-functional collaboration skills
Strategic thinker with a creative edge and a deep appreciation for brand consistency

Job Responsibility

Define and execute the global marketing strategy for RCC membership acquisition, retention and growth
Lead marketing of the RCC across all digital channels and support retail touchpoints through marketing materials and digital awareness
Own and help define the RCC app experience and run campaigns that increase member engagement and lifetime value
Apply brand standards with commercial rigour to deliver a membership experience that is distinctly Rapha
Define and execute global marketing strategies to grow RCC membership and maximise retention
Own the RCC membership funnel, optimising conversion, upsell and renewal rates
Lead churn reduction initiatives and lifecycle communications
Report on key revenue KPIs including ARR, GRR, NRR, ARPU, and ROAS
Lead CRM strategy for RCC, including segmentation, personalisation and automation
Collaborate with the wider Rapha CRM and Paid Media teams to deliver campaigns across email, social and app

What we offer

Flexible working hours
Support for ad-hoc remote working during the week - minimum 4 days in office
25 days annual leave
2 additional days paid time off to participate in a sportive or similar related cycling event
A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
An annual clothing allowance of £1,120 for testing and promotional purpose
A company bonus scheme
A health cash plan provided by Healthshield worth up to £1405 per year
Mental health support with MyndUp
Free barista coffee and social drinks in the office

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

United States , Multiple

Salary:

150000.00 - 180000.00 USD / Year

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical and mental wellbeing
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave allowance including sick & carer's leave
Fully remote working environment
Top spec laptops
Personal device security & online privacy protection subsidy
Generative AI subsidy

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

Australia , Sydney; Melbourne; Brisbane; Hobart

Salary:

Not provided

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical, and mental well-being
WFH set-up allowance
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance (sick & carer's leave)
Fully remote working environment
Top-spec laptops provided

Fulltime

Digital Strategy Project Manager

As a Digital Strategy Project Manager, you will play a key leadership role withi...

Location

United States , Doral

Salary:

95000.00 - 115000.00 USD / Year

INSPYR Solutions

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree preferred)
Proven experience in digital strategy, media planning, or marketing consultancy roles
Strong understanding of digital ecosystems including paid media, social, search, programmatic, and emerging tech
Expertise in data interpretation and translating insights into actionable strategies
Excellent communication, presentation, and leadership skills
Familiarity with analytics tools (e.g., Google Analytics, Data Studio, Meta Insights, DSP dashboards)
Ability to manage multiple stakeholders and drive strategic alignment in fast-paced environments
Advanced English
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

Job Responsibility

Develop and refine comprehensive digital marketing strategies aligned with business objectives and target audiences
Define strategic priorities across paid, owned, and earned media to maximize brand impact and ROI
Partner with creative, media, and data teams to ensure consistency of messaging, positioning, and experience across channels
Analyze audience behavior, market trends, and competitor strategies to inform strategic decision-making
Identify emerging platforms, technologies, and consumer touchpoints to guide innovation in digital marketing
Translate data insights into actionable strategic recommendations for media, content, and performance improvement
Lead strategic planning for integrated campaigns, providing guidance on media mix, creative approach, and performance KPIs
Oversee the strategic framework for campaigns executed by internal teams or external partners
Ensure that all digital initiatives reflect a coherent brand narrative and measurable objectives
Collaborate with analytics teams to evaluate campaign outcomes and identify optimization opportunities

Fulltime

Field Marketing Manager - Southern Central Europe

The opportunity to accelerate growth in our key markets we’re evolving our Field...

Location

Spain , Barcelona

Salary:

Not provided

Yokoy

Expiration Date

Until further notice

Requirements

6+ years of experience in field marketing, regional marketing, or integrated B2B programs, ideally within a high-growth SaaS or tech environment
Demonstrated ability to lead regional plans, collaborate with revenue leadership and org and deliver measurable impact across the funnel
Strong understanding of local SCU market dynamics, audience behavior, and competitive landscape
Executive presence and communication skills, with the ability to influence senior stakeholders and lead cross-functional alignment across sales, partnerships, and global marketing
Hands-on experience executing ABM, events, and campaigns, with knowledge of Salesforce and marketing automation tools (e.g. HubSpot, Marketo, 6Sense)
Data-driven mindset, with a strong ability to track performance, extract insights, and optimise programs accordingly
High accountability, autonomy, and a proactive approach to driving results without the need for executional support layers
Fluency in English and either Spanish or French is highly preferred

Job Responsibility

Lead the end-to-end regional marketing strategy for SCEU, translating global marketing programs into high-impact, market-specific programs with the support of central functions
Measure the effectiveness of field marketing programs and be accountable for regional pipeline generation and revenue impact
Own and manage the regional marketing budget, ensuring optimal allocation of spend to maximise ROI across all field marketing initiatives and strategic programs
Serve as the senior marketing advisor to regional and executive GTM leadership - shaping regional priorities, influencing sales strategy and aligning marketing investment with commercial objectives
Represent the voice of the region into the global marketing organisation and ensure global strategy is successfully translated into market
Collaborate with the central integrated marketing team, including PMM, content, events, campaigns and digital teams to ensure local execution reflects brand, messaging, and campaign priorities
Lead regional Account-Based Marketing and work hand-in-hand with the revenue organisation to drive conversion of targeted accounts
Partner with the Growth team to localise and optimise paid media and performance channels in support of quarterly lead, SQL, and pipeline goals
Build out a regional partner marketing strategy with the Partnerships leadership team and execute on local campaigns to drive incremental pipeline through our partner network
Deliver full-funnel execution across: Field events and hosted experiences

What we offer

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of vacation days plus public holidays
Take control of your physical health with your choice of private healthcare or a gym allowance
Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Make your money go further with our flexible compensation plan
Focus on your family with 17 weeks’ paid parental leave during your child’s first year
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year

Fulltime

Marketing Manager

As a growing team, our client is looking for a Marketing Manager who shares thei...

Location

India , Pune

Salary:

Not provided

Avomind

Expiration Date

Until further notice

Requirements

3-5 years of marketing experience, preferably in B2B Tech Startups
Demonstrated depth in content marketing, including crafting blogs, whitepapers, case studies, and more
A working understanding of SEO, paid ads, email marketing, and social media strategies
Hands-on experience leveraging AI tools (e.g., Jasper, ChatGPT, SurferSEO) to streamline marketing workflows
Demonstrated ability to manage multiple campaigns simultaneously, ensuring deadlines and quality benchmarks are met
Exceptional communication, both written and verbal, with the ability to convey complex ideas simply and effectively
Achievement-Driven
Positive and Compassionate
Results-Oriented Learner

Job Responsibility

Lead end-to-end marketing efforts: Strategize, execute, and manage multi-channel marketing campaigns, including content, social media, SEO, email campaigns, and webinars
Content Marketing: Develop, manage, and optimize content for sales enablement, blogs, sales decks, case studies, and other collaterals
Brand Strategy: Work closely with the founders to define our client’s brand identity and voice
AI-driven Marketing Execution: Leverage AI tools and technologies to increase efficiency, speed, and quality across marketing initiatives
Analytics and Reporting: Use data to measure the success of campaigns, optimize marketing efforts, and report ROI to stakeholders
Event Management: Conceptualize and execute webinars, conferences, mixers, and other lead-gen events for our client’s target audience
Creating Landing Pages: Conceptualize and execute landing pages using tools like click funnels

What we offer

Be part of a rapidly growing team that’s redefining the IP industry
Work directly with founders and leaders who prioritize innovation and impact
Opportunity to own and shape the marketing function completely in a fast-paced, results-driven environment
Competitive salary and benefits
A culture that celebrates creativity, curiosity, and collaboration

Fulltime

Head of Integrated Marketing Campaigns

We are seeking an experienced, strategic, and creative Integrated Campaign Direc...

Location

United States , San Francisco; Mountain View; New York; Austin; Seattle

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

10+ years of experience in integrated marketing or campaign leadership roles, ideally in B2B SaaS or tech environments
proven ability to lead multi-channel, full-funnel campaigns that deliver measurable business outcomes
experience leading and developing marketing teams with a focus on growth and strategic impact
commitment to cultivate team culture, fostering a trusted working environment
deep expertise in both brand and performance marketing strategy, with hands-on experience in digital media and content marketing
advanced understanding of marketing analytics, including techniques for measuring incrementality and optimizing based on actionable insights
strong project management and stakeholder alignment capabilities
creative problem solver with a test-and-learn mindset and bias for execution

Job Responsibility

lead the strategy, planning, and execution of integrated marketing campaigns that drive both brand equity and pipeline across Atlassian’s portfolio
define campaign goals, audience segmentation, messaging frameworks, media mix, and success metrics in partnership with product marketing and analytics
drive alignment across global stakeholders, including regional marketing teams, brand, growth, content, creative, and comms, ensuring consistency and impact across channels
manage campaign development end-to-end: creative briefings, content production, media planning, activation, optimization, and reporting
balance long-term brand-building initiatives with short-term performance goals, applying a test-and-learn approach to drive continuous improvement
build, lead, and inspire a team of high-performing marketers, fostering a culture of collaboration, innovation, and accountability
collaborate with customer lifecycle, ABM, and demand generation teams to connect campaign efforts with nurture and pipeline acceleration programs
apply advanced knowledge of incrementality measurement and attribution modeling to isolate true campaign impact and optimize for scalable results
track and report on campaign performance, synthesize learnings, and present insights and recommendations to leadership

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Manager, Tech Marketing Campaign Strategy

Capital One

Location:
United States , McLean ▼
New York
San Francisco
Richmond

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 21, 2026

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