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Manager, Talent Marketing Manager

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Capital One

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Location:
Mexico , Mexico City

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Category:
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Contract Type:
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Salary:

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Job Description:

Capital One is looking for a Talent Marketing Manager that will serve as the primary operational leader and strategic consultant for talent-led initiatives in Mexico City. As an expert in the Mexico market, you’ll have the opportunity to build a localized strategy rooted in the global US-based team and localizing it to resonate with the CDMX market. You will manage the end-to-end execution of performance marketing campaigns, ensuring every touchpoint builds a proactive, long-term relationship with local prospects and candidates.

Job Responsibility:

  • Localize Global Strategy: In partnership with the US-based global team, build and localize talent marketing strategies to align with Mexico City’s cultural nuances and business priorities while maintaining the core company talent brand
  • Strategic Consultation: Serve as a trusted partner to local Talent Acquisition leaders, translating complex hiring challenges into actionable marketing objectives in Mexico
  • Integrated Campaign Management: Manage the planning, CDMX strategy, and ongoing optimization of integrated marketing campaigns across key talent audiences in Mexico and the associated long-term, in-country, roadmap
  • Stakeholder Alignment: Ensure seamless cross-functional alignment between global channel owners and local stakeholders to foster a relationship of trust and symbiosis
  • Full-Cycle Campaign Oversight: Execute all tactical steps of performance marketing, including campaign setup, channel selection (email, social media, etc.), creative oversight, and operationalize reviews and approvals
  • Content & Messaging: Create localized messaging, talking points, and collateral (including reviews and approvals) that enable recruiters to effectively communicate the associate experience in CDMX
  • Oversee the creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects, ensuring alignment with the greater Capital One talent brand
  • Ambassador Development: Build and empower a local network of brand ambassadors—including recruiters and leaders—to share authentic content aligned with the talent brand tone and voice
  • Develop and administer a repeatable, efficient, quality control process to provide oversight of the brand related work, ensuring all work is aligned with brand guidelines and effectively communicates our editorial message
  • Data Analysis: Regularly collaborate with the US-based, global Marketing Strategy and MarTech teams to review performance, data, and analytics to measure employer brand reputation and campaign effectiveness
  • Market Intelligence: Collaborate with the US-based, global Talent Intelligence team to synthesize local market research, competitor intelligence, and candidate sentiment into actionable strategies
  • Measurement Framework: Monitor clear metrics (e.g., pipeline generation, quality of hire) defined by the US-based, global Talent Marketing team, that tie marketing investments directly to organizational business results with consultation and support of the US-based, global Talent Marketing team

Requirements:

  • Bachelor’s degree
  • At least 5 years of experience in marketing
  • At least 4 years of experience in brand development, communications, social media, or marketing strategy
  • Intermediate-Advanced English fluency

Nice to have:

  • Experience in Talent Marketing or Branding specifically within the Mexico City market
  • Understanding of the recruitment process and local candidate behavior
  • Experience in copywriting and event marketing
  • Experience identifying and prioritizing opportunities in "white space"
What we offer:
  • Healthy Body, Healthy Mind: You have options and we have the tools to help you decide which health plans best fit your needs
  • Save Money, Make Money: Secure your present, plan for your future and reduce expenses along the way
  • Time, Family and Advice: Options for your time, opportunities for your family, and advice along the way

Additional Information:

Job Posted:
February 17, 2026

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