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The Hulu Social Media & Influencer Partnerships team is seeking a Talent & Influencer Partnerships Manager who will be responsible for executing influencer and celebrity partnerships that drive brand and content awareness, social engagement and reach among current and potential subscribers by creating dynamic, innovative creator content that authentically connects their audiences to the stories, talent and experiences shaping the Hulu brand.
Job Responsibility
Execute influencer and celebrity partnerships for Originals and Brand campaigns
Manage campaigns from strategy to execution including but not limited to creative strategy and briefing, social platform and paid boosting strategy, partner criteria and selection, contract negotiations, asset review and edits, collecting additional feedback from necessary stakeholders, content rollout, and critical analysis of campaign performance
Manage external agency partners to ensure Hulu continues to deliver best-in-class influencer and celebrity campaigns from strategy to creative production to fan engagement
Serve as liaison for select talent and influencer partners, supporting overall relationship management
Support influencer-forward events including premieres, launch events, screenings, press junkets, and set visits
Be a cross-functional teammate who engages, listens and collaborates. This role works closely with Social, Marketing Strategy, PR, Creative, Media, Events, Talent Relations, and Legal
Create presentations and stakeholder updates that effectively communicate campaign status and performance updates across internal teams
Think big picture and contribute ideas that enhance how we collaborate with talent & influencer partners to ensure we’re maximizing reach and value-add opportunities that engage partners’ fanbases
Analyze performance regularly and have a deep understanding of social metrics to produce postmortem campaign reports, ensuring the team is optimizing performance based on learnings
Requirements
5+ years of entertainment experience across influencer marketing, social creative strategy, and social analytics
Experience working on social media asset production, social production shoots, branded partnerships, and events
A proven and deep understanding of the entertainment social media landscape, platform standard methodologies and consumer behaviors
Track record of consistently measuring important metrics and KPIs against broader business objectives
understands how to leverage data to uncover new opportunities and insights
Excellent judgment and partner management when working with influencers, celebrities, their representation (agents, managers, publicists) and internal stakeholders
Strong negotiation skills
Vast knowledge of influencer marketing including trends in the evolving business environment and the data and social metrics needed to demonstrate campaign success
Great time management skills, organization skills, verbal and written communication skills
Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
Loves TV, film and all things entertainment, especially on Hulu and across TWDC brands
Takes initiative on offering suggestions and solutions for team efficiency & process
Experience producing and presenting campaigns and delivering results to internal and external stakeholders
Proficient in Google Suite, Microsoft Suite, Airtable and social media tools such as CreatorIQ, Dash Hudson, and/or Traackr
Bachelor's Degree Required
What we offer
Full range of medical, financial, and/or other benefits
Bonus and/or long-term incentive units may be provided