Manager Sports Betting and Wagering Marketing

• Own the planning and delivery of wagering marketing programs and promotions across home market, remote, and sportsbook channels, aligned to Woodbine’s annual priorities and long-term wagering objectives
• Lead the development and execution of home market wagering marketing initiatives across owned platforms and on-property touchpoints, supporting acquisition, engagement and repeat wagering behaviour
• Shape wagering offers, messaging and campaign approaches for the home market, working with internal teams to ensure clarity, consistency, and effective execution
• Develop and manage wagering marketing initiatives with remote wagering partners, including planning, briefing and execution across a variety of wagering and media platforms
• Work with remote partners to align promotional activity, timing, and placement in support of wagering objectives
• Manage day-to-day relationships with Sports Betting Operators (SBO)s in support of racing-led wagering initiatives within sportsbook environments
• Oversee the integration and execution of Woodbine’s wagering content, offers, and promotions within sportsbook operator platforms ensuring accurate and timely implementation
• Coordinate promotional calendars and execution plans across home market, remote, and sportsbook partners to ensure alignment
• Brief, guide, and evaluate creative, content, and promotional concepts in collaboration with internal teams, ensuring initiatives are market appropriate and performance focused
• Establish performance targets and KPIs for wagering marketing initiatives and monitor results by channel and partner to identify trends, opportunities, and areas for improvement
• Adjust programs, offers, and execution approaches based on performance, partner dynamics, and customer response
• Support budget planning, tracking and reconciliation for wagering marketing initiatives
• Contribute to the identification, evaluation and onboarding of new marketing led wagering opportunities and partner initiatives
• Support partner discussions, renewals, and ongoing relationship management
• Stay informed on global and local market trends to identify opportunities and threats
• Represent WEG at industry events to explore partnerships and growth prospects

• University or college degree or diploma in Marketing, Business Administration or a related field or equivalent practical experience
• 5+ years of progressive experience in marketing, partnerships, consulting, or performance driven environments
• Strong marketing acumen, with the ability to balance creative thinking with analytical insight to drive effective programs
• Demonstrated ability to use performance data, insights, and KPIs to assess results, optimize initiatives, and inform future decisions
• Experience developing and delivering integrated marketing programs that span multiple channels, platforms, or partners
• Strong partnership and relationship management skills, with the ability to work effectively with external partners and internal stakeholders
• Ability to develop clear business cases, opportunity presentations, and recommendations for prospective partners and senior leadership
• Solid understanding of marketing strategy, annual planning, and budget management with experience racking spend and evaluating return on investment
• Strong communication and interpersonal skills, including the ability to provide clear direction, influence outcomes, and build effective working relationships across teams and partners
• Excellent project management and organization skills, with the ability to manage multiple initiatives simultaneously, prioritize effectively, and drive work forward with clarity and accountability

Experience in wagering, sports betting, gaming or comparable performance driven environments is considered an asset