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T-Mobile is looking for a dynamic and technically fluent Manager to lead our Marketing Technology team — a critically important group driving the data and infrastructure that powers our marketing engine. In this role, you will oversee web analytics, pixel creation and tracking, media reporting, and integrations across our CRM and media platforms. You will lead a team of talented engineers and analysts, partnering closely with Marketing, Media, Data Science, and Engineering partners to ensure our tech stack is best-in-class, our data is reliable, and our campaigns are measurable. This is a high-visibility leadership role for someone who thrives at the intersection of marketing and technology — someone who can translate business goals into technical solutions, inspire a team, and drive continuous innovation in a fast-paced Un-carrier environment.
Job Responsibility
Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
Recruit and onboard qualified team members to strengthen team capabilities and support project demands
Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
Also responsible for other duties/projects as assigned by business management as needed
Requirements
Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field
4-7 years’ Experience in an Analytics and Business Intelligence development environment
Less than 2 years’ Experience in managing or supervising a team of 15 developers or more
Analytical Thinking - Hands-on experience with web analytics platforms
Experience with SQL for data querying and reporting
Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists
less than 2 years of experience managing or supervising a software development team of 15 or more
Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack
Software Development Management - Deep knowledge of tag management systems
Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement
Technology Roadmap - Good understanding of digital advertising ecosystems — paid search, paid social, programmatic, affiliate
Vendor Management - Experience managing CRM and/or media platform integrations
Business Metrics
Collaboration
Customer Delivery
Technical Writing
Must be at least 18 years of age
Must be Legally authorized to work in the United States
Nice to have
Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment
Familiarity with Customer Data Platforms
Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions
Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies
Experience with data visualization tools (Looker, Tableau, Power BI)