Manager, Social Media

• Execute social media strategy and tactical optimization across corporate channels
• Create engaging social content that aligns with brand voice and advances Adtalem's business story and market positioning
• Manage social media community engagement to build authentic relationships with stakeholders and enhance brand reputation
• Conduct social listening and sentiment analysis, providing regular reports on brand perception and stakeholder engagement to inform broader Corporate Affairs strategy
• Manage comprehensive content calendar across digital channels, ensuring consistent brand voice and coordinated messaging with Corporate Affairs initiatives
• Participate in regular digital strategy alignment meetings with Senior Manager and peer manager to ensure coordinated execution and consistent messaging
• Connect digital content initiatives with Corporate Affairs priorities, identifying opportunities to amplify organizational messages and strategic communications
• Collaborate with communications and marketing teams to amplify company announcements and initiatives that drive brand awareness
• Support executive social media presence with content that positions leadership as industry authorities with key stakeholder groups, in coordination with CEO and Executive Communications
• Monitor social media trends and competitor activity to maintain Adtalem's competitive edge in brand building and reputation management
• Analyze social media performance metrics focused on brand awareness, stakeholder engagement, and business story impact
• Support crisis communications through social media monitoring and response coordination that protects brand reputation as needed

• Bachelors Degree required
• 5+ years of experience in social media management, content creation, or digital marketing
• Proven track record of successful social media growth and engagement
• Content calendar management and brand voice consistency expertise across multiple digital platforms
• Social listening and sentiment analysis capabilities with ability to translate insights into actionable recommendations
• Experience with social media analytics and performance measurement
• Background in higher education, healthcare, or B2B industries preferred
• Understanding of social media advertising and organic content strategy
• Strong content creation skills with ability to develop engaging social media content across platforms
• Understanding of social media best practices, platform algorithms, and emerging trends
• Excellent community management skills with ability to build authentic audience relationships
• Creative thinking with ability to adapt brand messaging for different social media platforms
• Analytical skills with experience using social media analytics tools
• Collaborative approach with ability to support cross-functional communications initiatives

Background in higher education, healthcare, or B2B industries preferred

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Eligible to participate in an annual incentive program