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Manager, Small Business Customer Acquisition – Broadband & Connectivity

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Valley Fiber

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Location:
Canada

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Manager, Small Business Customer Acquisition is responsible for building and scaling new small business customer growth across rural Manitoba and Saskatchewan for an entrepreneurial fiber-to-the-premise (FTTP) service provider. Success in this role depends on being present in the markets served, developing a deep, first-hand understanding of rural businesses, and building trusted relationships within local communities. This role owns end-to-end customer acquisition across field sales, inside sales, dealer and community partners, and web-based leads, and includes direct leadership of 2 to 3 inside sales representatives. The focus is exclusively on fixed connectivity solutions—fiber broadband, business voice, and managed Wi-Fi—designed for the realities of rural business operations.

Job Responsibility:

  • Market Presence and Community Engagement: Spend significant time in-market across rural communities in Manitoba and Saskatchewan
  • Develop a strong understanding of the types of businesses operating in rural areas
  • Build trusted relationships with local business owners, community leaders, chambers of commerce, municipalities, and economic development organizations
  • Gather first-hand insight into how rural businesses use connectivity
  • Represent the company at community events, trade shows, local meetings, and fiber launch activities
  • Customer Acquisition and Strategy Execution: Develop and execute small business acquisition strategies
  • Drive new customer growth for fiber broadband internet, business voice solutions, and managed Wi-Fi
  • Tailor sales approaches and offers based on local business needs
  • Personally engage in key sales opportunities
  • Multi-Channel Sales Management: Own and optimize all acquisition channels: Door-to-door and field-based sales, Inside sales, Dealer, reseller, and referral partner channels, Online and web-generated leads
  • Ensure consistent messaging, pricing, and customer experience
  • Act as the escalation point for complex opportunities
  • Inside Sales Team Leadership: Lead, coach, and develop a team of 2–3 inside sales representatives
  • Translate in-market learnings into practical guidance
  • Set clear performance expectations, KPIs, and activity targets
  • Monitor pipeline health, call quality, and conversion performance
  • Dealer and Community Partner Management: Recruit, onboard, and manage local dealers and referral partners
  • Enable partners with market-specific insights, tools, and training
  • Ensure partner activity aligns with community needs
  • Collaboration and Market Feedback: Work closely with marketing
  • Coordinate with network deployment and operations teams
  • Provide structured feedback on competitive dynamics, pricing sensitivity, and product requirements
  • Reporting, Forecasting and Compliance: Maintain accurate sales pipelines and forecasts
  • Track acquisition performance by channel, community, and product
  • Ensure compliance with CRTC requirements, privacy regulations, and internal sales policies

Requirements:

  • 5+ years of B2B sales and customer acquisition experience, preferably in telecom, ISP, or technology services
  • 2+ years of people leadership experience
  • Experience selling fixed connectivity solutions (fibre, broadband, voice, networking) strongly preferred
  • Demonstrated experience working in or serving rural markets in Manitoba and/or Saskatchewan
  • Strong B2B customer acquisition and consultative selling skills
  • Multi-channel sales leadership and execution
  • Ability to translate field insights into scalable sales approaches
  • Deep understanding of broadband, voice, and managed Wi-Fi solutions
  • CRM, forecasting, and sales analytics
  • Community-oriented and relationship driven
  • Comfortable spending time on the road and working in rural environments
  • Entrepreneurial mindset with a hands-on approach
  • Trust-builder with strong local credibility
  • Adaptable and execution-focused
What we offer:

Competitive base salary plus performance-based incentives aligned with customer growth

Additional Information:

Job Posted:
December 29, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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