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The Manager, Small Business Customer Acquisition is responsible for building and scaling new small business customer growth across rural Manitoba and Saskatchewan for an entrepreneurial fiber-to-the-premise (FTTP) service provider. Success in this role depends on being present in the markets served, developing a deep, first-hand understanding of rural businesses, and building trusted relationships within local communities. This role owns end-to-end customer acquisition across field sales, inside sales, dealer and community partners, and web-based leads, and includes direct leadership of 2 to 3 inside sales representatives. The focus is exclusively on fixed connectivity solutions—fiber broadband, business voice, and managed Wi-Fi—designed for the realities of rural business operations.
Job Responsibility:
Market Presence and Community Engagement: Spend significant time in-market across rural communities in Manitoba and Saskatchewan
Develop a strong understanding of the types of businesses operating in rural areas
Build trusted relationships with local business owners, community leaders, chambers of commerce, municipalities, and economic development organizations
Gather first-hand insight into how rural businesses use connectivity
Represent the company at community events, trade shows, local meetings, and fiber launch activities
Customer Acquisition and Strategy Execution: Develop and execute small business acquisition strategies
Drive new customer growth for fiber broadband internet, business voice solutions, and managed Wi-Fi
Tailor sales approaches and offers based on local business needs
Personally engage in key sales opportunities
Multi-Channel Sales Management: Own and optimize all acquisition channels: Door-to-door and field-based sales, Inside sales, Dealer, reseller, and referral partner channels, Online and web-generated leads
Ensure consistent messaging, pricing, and customer experience
Act as the escalation point for complex opportunities
Inside Sales Team Leadership: Lead, coach, and develop a team of 2–3 inside sales representatives
Translate in-market learnings into practical guidance
Set clear performance expectations, KPIs, and activity targets
Monitor pipeline health, call quality, and conversion performance
Dealer and Community Partner Management: Recruit, onboard, and manage local dealers and referral partners
Enable partners with market-specific insights, tools, and training
Ensure partner activity aligns with community needs
Collaboration and Market Feedback: Work closely with marketing
Coordinate with network deployment and operations teams
Provide structured feedback on competitive dynamics, pricing sensitivity, and product requirements
Reporting, Forecasting and Compliance: Maintain accurate sales pipelines and forecasts
Track acquisition performance by channel, community, and product
Ensure compliance with CRTC requirements, privacy regulations, and internal sales policies
Requirements:
5+ years of B2B sales and customer acquisition experience, preferably in telecom, ISP, or technology services
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