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The Manager, SEO and AI Discoverability will play a critical role in executing Pfizer’s organic and generative search strategies across multiple brands and business units. This position is hands-on and detail-oriented, focused on implementing technical and content optimizations that improve visibility in both traditional search engines and emerging AI-powered search experiences. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape.
Job Responsibility:
Implement on-page, technical, and content optimizations across Pfizer websites to support SEO and GEO strategies developed by senior leadership
Ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices during site updates and migrations
Partner with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
Use analytics tools to track SEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
Assist in preparing performance reports and dashboards, highlighting progress and opportunities
Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
Requirements:
4+ years of hands-on SEO experience (agency or in-house), with proven success in implementing technical and content optimizations
Strong understanding of SEO fundamentals, including crawlability, schema markup, page speed, and site architecture
Ability to interpret data, identify trends, and translate insights into actionable recommendations
Familiarity with SEO tools such as Google Search Console, SEMrush, Screaming Frog, BrightEdge, Conductor, and analytics platforms like Adobe Analytics
Strong written and verbal communication skills for collaborating with cross-functional teams
Interest in emerging AI-driven search experiences
Ability to manage multiple tasks and deadlines with attention to detail
Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape
What we offer:
Bonus target of 15.0% of the base salary
Eligibility to participate in our share based long term incentive program
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility