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Manager, SEO and AI Discoverability

United States, New York City 106000.00 - 171500.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Manager, SEO and AI Discoverability will play a critical role in executing Pfizer’s organic and generative search strategies across multiple brands and business units. This position is hands-on and detail-oriented, focused on implementing technical and content optimizations that improve visibility in both traditional search engines and emerging AI-powered search experiences. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape.

Job Responsibility

  • Implement on-page, technical, and content optimizations across Pfizer websites to support SEO and GEO strategies developed by senior leadership
  • Ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices during site updates and migrations
  • Partner with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
  • Use analytics tools to track SEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
  • Assist in preparing performance reports and dashboards, highlighting progress and opportunities
  • Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
  • Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives

Requirements

  • 4+ years of hands-on SEO experience (agency or in-house), with proven success in implementing technical and content optimizations
  • Strong understanding of SEO fundamentals, including crawlability, schema markup, page speed, and site architecture
  • Ability to interpret data, identify trends, and translate insights into actionable recommendations
  • Familiarity with SEO tools such as Google Search Console, SEMrush, Screaming Frog, BrightEdge, Conductor, and analytics platforms like Adobe Analytics
  • Strong written and verbal communication skills for collaborating with cross-functional teams
  • Interest in emerging AI-driven search experiences
  • Ability to manage multiple tasks and deadlines with attention to detail
  • Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape

What we offer

  • Bonus target of 15.0% of the base salary
  • Eligibility to participate in our share based long term incentive program
  • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
  • Paid vacation, holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage
  • Relocation assistance may be available based on business needs and/or eligibility

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