Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

• Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
• build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
• design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
• lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
• personalize content and messaging by account, segment and market
• commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
• orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
• set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
• build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
• manage regional budget, vendors and agencies
• standardize repeatable plays and scale what works across markets
• coach and develop a small regional team and coordinate cross-functional squads
• drive executive alignment with Sales, Partnerships and Product Marketing
• ensure brand, legal and regulatory compliance across campaigns and co-marketing
• maintain a best-in-class customer and partner experience
• travel across SEA for priority events, partner initiatives and key account programs as needed

• 7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
• proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
• proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
• track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
• strong leadership and stakeholder management
• experience leading a small team and influencing senior Sales and Partnerships leaders
• data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
• excellent written and verbal communication in English
• deep understanding of SEA market dynamics and how to localize GTM by country
• strategic thinker who is also hands-on
• comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment

Additional SEA languages are a plus