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Alliance Automotive UK LV Ltd Logo Alliance Automotive UK LV Ltd · Sales

Manager, Sales Training

United States of America, Atlanta · Job Posted February 23, 2026
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Job Description

NAPA Auto Parts is seeking a dynamic and experienced Manager of Sales Training to join the Sales Transformation team. This role will own the development and delivery of innovative sales training programs that support the execution of sales transformation initiatives and the effective adoption of sales technology. As the primary business owner of the Sales Academy, you will serve as a key subject matter expert and partner closely with the Learning & Development team to shape and maintain a modern, scalable sales training approach.

Job Responsibility

  • Develop, manage, and execute comprehensive sales training programs for both Field and Headquarters (HQ) teams to ensure consistent and effective execution of sales strategies at all levels
  • Serve as the primary business owner and champion of Sales Academy, leading the program’s growth, governance, and continuous improvement efforts
  • Lead and facilitate engaging on-site and virtual training sessions tailored for field sellers and sales leaders to build capabilities and drive adoption of new sales tools and methods
  • Collaborate closely with the Learning & Development team to design, develop, and maintain sales-related eLearning content, curriculums, and blended learning solutions that align with transformation priorities
  • Develop, implement, and continuously refine sales certification programs that validate proficiency, reinforce key sales competencies, and support career progression
  • Create and deliver specialized sales technology training, including CRM platforms, analytics tools, and other sales enablement applications, to maximize end-user effectiveness and ROI
  • Regularly partner with field sales teams, sales enablement, and operations leadership to assess current training gaps and proactively identify opportunities for new or enhanced instructional programs
  • Author and maintain best practice guides, role-specific playbooks, job aids, and other resources that support sales teams in applying learning to daily activities
  • Define, monitor, and report on training goals, key performance indicators (KPIs), and impact metrics to measure the effectiveness of sales enablement initiatives and inform program adjustments
  • Foster continuous feedback loops with learners and stakeholders to ensure training relevance, engagement, and alignment with evolving business needs
  • Support change management efforts through education and communication strategies that facilitate smooth transitions to new sales processes, tools, and workflows
  • Promote a culture of learning and development across the sales organization by encouraging ongoing skill building, knowledge sharing, and professional growth

Requirements

  • Bachelor’s degree in Business, Education, Learning & Development, or a related field preferred
  • 3+ years of experience designing, delivering, and managing sales training programs, preferably within sales, distribution, or automotive industries
  • Proficiency with Microsoft Office Products (Word, Excel, PowerPoint)
  • Strong knowledge of sales methodologies, tools, and technologies, including CRM systems and analytics platforms
  • Experience partnering with Learning & Development teams to create blended and digital learning experiences
  • Excellent communication and interpersonal skills with the ability to influence and collaborate at all organizational levels
  • Strong presentation and facilitation skills with an ability to engage diverse audiences virtually and in person
  • Ability to manage congruent and diverging projects
  • Detail-oriented with a strong focus on follow-up, accountability, and driving results
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