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The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.
Job Responsibility:
Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal
Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy
Document, standardize, and maintain sales processes and best practices
Support adoption across brand, agency, and political sales teams
Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity
Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills
Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios
Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms
Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools
Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity
Support technology integrations and optimizations that contribute to revenue growth
Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews
Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans
Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities
Gather field feedback and translate it into practical improvements across tools, processes, and training
Leverage data and analytics to measure sales execution and team performance
Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements
Share insights with sales leadership to inform decisions and prioritize future initiatives
Requirements:
4+ years of experience in sales enablement, sales operations, or a related go-to-market function
Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment
Strong understanding of B2B SaaS sales processes, methodologies, and support requirements
Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency
Demonstrated experience implementing AI tools in sales environments with measurable results
Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred)
Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems
Experience leading technology implementation projects and system integrations preferred