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The Manager, Public Relations serves a significant role supporting the PR Department across Ann Taylor and LOFT and assists with all PR-related activities with the goal of driving brand awareness and increasing fashion credibility. Job function includes assisting PR team in all aspects of media relations, influencer relations, and external communications. The Manager also manages day-to-day editorial requests. Candidates must be productive, self-motivated, creative and team-oriented and excellent interpersonal, written and verbal communication skills. Close attention to detail and follow through and pronounced ability to complete multiple tasks and goals a must.
Job Responsibility:
Work closely with cross-functional teams across Ann Taylor and LOFT including merchandising, ecommerce, marketing, design, creative and retail teams on various PR projects
Achieve regular product placements with targeted sites – corresponding with marketing pushes
Achieve inclusion in fashion feature round-ups with main fashion and lifestyle sites
Own pitching for specific brand philanthropic initiatives
Cultivate new editor relationships and brainstorm new angles/approaches for all brands: traditional media and digital
Own day-to-day communication/product fulfillment with influencer partners
Research new influencers for Ann Taylor and LOFT and creative ways we can partner
Research competitive landscape for other retailer activations and partnerships
Fulfill editorial requests and credit information
Liaise with sourcing and merch for up-to-date sample information
Serve as day-to-day liaison with agencies and fulfill all requests/place warehouse orders for product
Manage editorial giftings
Execute and send the bi-weekly press recaps
Requirements:
Bachelor’s degree (preferably in marketing, communications, public relations or journalism)
4-5 years’ work experience
Passion for style, fashion and trend-spotting
Affinity for the ANN INC. brands and a belief in their promise and products
General knowledge of media landscape
Excellent interpersonal, written and verbal communication skills
Highly organized, detail oriented, great follow up
Honest, hard-working, driven, enthusiastic
Ability to build and maintain relationships with cross-functional partners
Comfort and experience working directly with media
Ability to multitask and work in a fast-paced environment while prioritizing to meet deadlines
Proficient in Microsoft Outlook, Excel and PowerPoint
Experience with media database contact software
What we offer:
Merchandise discount at select KnitWell Group brands
Support for your individual development plus opportunities for career mobility
A culture of giving back – local volunteer opportunities, annual donation and volunteer match