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Manager, Product Marketing

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Figma

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Location:
United States , San Francisco ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

180000.00 - 288000.00 USD / Year
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Job Description:

Figma is looking for a Manager, Product Marketing to lead and elevate our efforts across commercial growth and services. In this role, you’ll guide a small but mighty team of PMMs responsible for accelerating expansion within our sales-assisted funnels and scaling the impact of our services and service partners. You’ll partner closely with demand generation, partnerships, sales, product, and the broader marketing organization to shape go-to-market strategies that unlock account growth and deepen customer value. The ideal candidate is a player-coach with a strategic mindset and a bias towards action, someone who can inspire a team while also rolling up their sleeves to build content and programs themself.

Job Responsibility:

  • Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing
  • Build, collaborate around, and execute end-to-end go-to-market strategies that support account upgrades, cross-sell motions, and expansion opportunities
  • Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies
  • Build an operationalize a prioritization framework that aligns product launches, demand generation campaigns, and sales motions
  • Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma’s value across commercial customer segments
  • Own the strategy and marketing execution that supports Figma’s services ecosystem, including partner programs and scaled service enablement
  • Serve as a cross-functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go-to-market motions

Requirements:

  • 7+ years of experience in product marketing, solution marketing, or a related go-to-market role, including experience working with commercial growth
  • 3+ years of leading or managing a team, with a track record of driving team-level impact
  • Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies
  • Expertise mapping and optimizing commercial buyer journeys and sales-assisted motions, and translating them into GTM plays with measurable impact
  • Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes
  • Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Nice to have:

  • Experience marketing service offerings and partner-led services
  • Background in PLG, especially in fast-growing SaaS companies
  • Familiarity with design and product development workflows
What we offer:
  • equity
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • sales incentive pay for most sales roles
  • an annual bonus plan for eligible non-sales roles

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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