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This key role in the Disney+ commercial team is responsible for the profitable implementation of pricing strategies for Disney+ EMEA. This strategic and hands-on role requires deep expertise in price rise implementation, cohort management, and price and promotion strategy in a high-growth DTC subscription environment.
Job Responsibility:
Lead the development of price implementation roadmaps across EMEA markets (e.g. plan and manage price rollout calendars and RACI for implementation)
Support strategic planning and cross-functional execution of price increases, ensuring alignment across teams and successful delivery
Manage the ongoing monitoring of price changes, deliver price performance reports and identify learnings to feed into future implementations
Collaborate with Finance, Analytics and Trading on measuring price rise profitability across customer cohorts, and feeding these learnings into future strategies
Manage customer base and cohort analysis to identify cohorts for monetization and retention. Develop and monitor strategies, and feed findings into future strategies and planning
Partner with different teams to ensure availability of the required insight and tools, developing a prioritized roadmap with: Analytics for cohort analysis and price rise impact measurement/ monitoring
Consumer research for price, promotion and value-specific insights
BD and Analytics to deepen competitor price and promo intelligence
Finance for revenue, ARPU and LTV metrics
Inform the long-range plans to develop an optimized price and promotion strategy for EMEA markets, bringing a sophisticated data-driven approach that triangulates insights from multiple sources
The Manager will lead and develop a team of 2 x Analysts, fostering a data-driven culture and ensuring high-quality outputs that inform strategic decisions to drive profitability
Requirements:
6+ years of relevant experience in pricing, promotion and yield management within direct-to-consumer retail, tech and/or ecommerce environments
Experience working cross-functionally to plan and orchestrate price implementation and cohort monetisation & retention strategies at scale across product, strategy, finance, data and commercial teams
Advanced data skills including Excel modelling skills with ability to build financial/ subscription models, and tackle broader analytical analyses in Excel is critical
Excellent communication skills, both verbal and written, with the ability to craft compelling PowerPoint presentations that distil complex concepts into clear, structured outputs
Very strong work ethic, ability to multi-task, prioritize, and resolve an array of issues simultaneously
Ability to work well in teams, both within the group and with other business units
Demonstrable track record of delivery and ability to support and execute projects to an extremely high standard and to tight deadlines
Experience working in fast moving environments. Capable of working on different projects in parallel, and of being agile around changing needs whilst meeting project deadlines
Advanced knowledge of cohort analysis, ideally in a high-growth DTC subscription business or consumer tech business with a role focused on retention
Advanced knowledge of modelling price and promotion scenarios for subscription businesses
Advanced knowledge of price rise implementation in a DTC subscription business, and how to monitor and measure the impacts
Knowledge of approach to define price and promotion strategy, key inputs required and how to use these inputs to business case strategies is a strong plus
Knowledge and understanding of subscription / DTC KPIs, and growth levers
Nice to have:
SQL experience and data visualisation with Looker, PowerBI and Tableau is a plus
What we offer:
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ Subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST
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