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Manager, Performance Marketing

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Disney

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Location:
United States , Burbank

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Category:
-

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Contract Type:
Not provided

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Salary:

115500.00 - 154800.00 USD / Year
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Job Description:

The Manager, Performance Marketing leads Searchlight Pictures’ performance marketing across key digital channels, optimizing campaigns through strong measurement, budget guidance, and data-driven audience and bidding strategies in close partnership with media strategy, analytics, and agency teams.

Job Responsibility:

  • Work in partnership with the SVP Media Strategy, Analytics and Marketing Planning to execute and optimize performance marketing efforts of Searchlight Pictures paid media across assigned digital channels and campaigns
  • Implement and optimize established performance measurement frameworks, and KPIs
  • Provide recommendations and analysis to inform digital media budget allocation decisions
  • Manage and lead daily communication with media agency performance marketing activation team in order to ensure proper implementation of performance marketing campaigns
  • Apply approved audience strategies using Disney, platform, and vendor data to improve performance
  • Working closely with media agency, oversee, manage, and lead the implementation of bid and optimization strategies to drive media performance across digital platforms
  • Oversee and manage ad tagging and data collection with media agency ad ops teams and ensure proper data governence and legal compliance are achieved
  • Collaborate with multiple Disney LOBs and within the Disney marketing technology stack to identify opportunities to scale 1P and 2P data use for the purpose of incrementing on performance marketing campaign performance
  • Leverage cross-Disney business unit best practices, partnership deal opportunities, and technology offerings
  • Manage the deployment of audiences including Disney, platform, and vendor data including ticketing and exhibition partners
  • Execute test-and-learn initiatives and analyze results to inform optimization reccommendations across digital channels
  • Prepare compelling performance reporting and insights for Searchlight leadership and other internal stakeholders’ review and decision-making
  • Lead social listening efforts to monitor brand sentiment, competitive activity, and emerging trends
  • translate insights into actionable performance marketing strategies and reporting frameworks
  • Partner with creative teams to inform asset development and deployment through performance insights, testing frameworks, and audience-level learning
  • Partner with the media agency ad operations and analytics teams to implement title over title data collection and accurate data flow into our databases
  • Support key platform and publisher relationships
  • Maintain organizational knowledge of media technology, buying platforms, and analytical tools
  • Support internal Searchlight marketing teams as necessary with adhoc projects

Requirements:

  • Experience building and delivering digital plans that carry research and planning through to execution
  • 6+ years experience in digital media platforms (Meta, TikTok, X/Twitter, Reddit, Snapchat, Pinterest, Innovid, LiveRamp, Google Ads, Programmatic DSPs)
  • 4+ years experience in theatrical and/or streaming on client, agency and/or vendor side
  • Deep understanding of marketing and media concepts, principles, and strategies
  • Experience building and delivering digital plans that carry research and planning through to execution
  • Skilled in Microsoft Suite, particularly Excel.
  • Experience with tagging, trafficking, and verification
  • Outstanding business acumen
  • Strong analytical skills
  • Strong written and verbal communication skills
  • Strong ability to work independently as well as across teams in a diverse, cross-departmental and collaberative environment

Nice to have:

  • Passion for entertainment and the specialty/independent film space
  • Experience working with data analytics tools and dashboards (Google Analytics, Adobe Analytics, Datorama, Tableau, Power BI etc.)
  • Familiarity with DMP logic, segmentation, and implementation across different platforms
  • Experience driving business goals through data application
What we offer:
  • Bonus
  • Long-term incentive units
  • Medical benefits
  • Financial benefits
  • Other benefits

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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