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As the Manager, SEM, you will own and execute Airwallex’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You’ll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you’ll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence.
Job Responsibility:
Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities
Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency
Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results
Analyze campaign data to identify trends, insights, and opportunities for optimization
report on performance to senior leadership
Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging
Manage SEM budgets, forecast spend, and ensure optimal allocation of resources
Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge
Partner with external agencies and vendors as needed to scale execution and drive innovation
Requirements:
5+ years of hands-on SEM marketing experience, with a proven track record of running and optimizing global paid search campaigns
Bachelor’s degree in Marketing, Business, or a related field
Deep expertise in Google Ads, Bing Ads, and other major SEM platforms
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Experience managing SEM budgets and delivering measurable ROI
Excellent project management and communication skills
able to work cross-functionally in a fast-paced, global environment
Nice to have:
Experience in fintech, SaaS, or B2B marketing environments
Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau)
Experience with landing page optimization, A/B testing, and conversion rate optimization
Ability to think creatively and deliver innovative SEM solutions
Knowledge of financial products, sales strategies, and industry regulations
Multi-lingual and particularly Korean, Japanese or French