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Manager, Performance Marketing (Landing Page Optimisation)

Airwallex

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Location:
Singapore

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Salary:

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Job Description:

We’re looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimisation (LPO) and conversion rate improvement across our digital acquisition funnel. This is a hands-on building role. As the Manager, Landing Page Optimisation, you’ll own the strategy, testing, and iteration of landing experiences that drive measurable improvements in sign-ups, trials, and qualified pipeline. You’ll work on the Global performance marketing team, and partner closely with Design, and Web Engineering teams to optimize the user journey from ad click to conversion — ensuring that every visitor lands on the most relevant, high-converting experience. This is a hands-on, high-impact role for someone passionate about experimentation, data, and storytelling through UX — blending behavioral insights, analytics, and creative testing to improve performance metrics globally, with a focus on the APAC region.

Job Responsibility:

  • Own the landing page experimentation roadmap for performance marketing campaigns — aligning with acquisition, CAC, and ROI goals
  • Define hypothesis-driven test plans (A/B, multivariate, and personalization experiments) across paid channels, organic and full funnel flows, including geo experiments
  • Partner with regional and global marketing teams to localize landing pages for APAC markets, optimizing for regional nuances, languages, and conversion behavior
  • Collaborate with Product Marketing and Creative teams to align messaging, visuals, and offers with audience intent and funnel stage
  • Build frameworks that connect media intent (keyword/audience) with on-page experience for seamless conversion alignment
  • Use tools such as Contentful to design, build, execute and analyze experiments
  • Work closely with Web Engineering and Design to build, QA, and launch new variants quickly and efficiently
  • Manage CRO pipelines and maintain documentation of learnings, winning variants, and global best practices
  • Leverage heatmaps, click maps, and session recordings (Hotjar, FullStory, Microsoft Clarity) to identify user drop-offs and behavioral patterns
  • Partner with Paid Media teams to test ad-to-landing-page relevance, driving quality score improvements and CAC efficiency
  • Define and track key metrics — conversion rate (CVR), bounce rate, funnel progression, and lead quality (MQL→SQL)
  • Build dashboards (Looker, Tableau, GA4) that visualize LPO performance and experiment results
  • Analyze experiment data with statistical rigor
  • ensure test validity and scalability before rollout
  • Partner with analytics teams to connect web performance to downstream metrics in Salesforce (SFDC) and Marketo, ensuring end-to-end visibility
  • Continuously monitor site speed, UX quality, and mobile responsiveness to improve overall user experience
  • Collaborate with Performance Marketing, Product Marketing, and Design to translate campaign intent into conversion-optimized experiences
  • Partner with Regional Marketing (APAC, EMEA, US) to share insights, align LPO best practices, and scale successful frameworks globally
  • Work with RevOps, Analytics, and Finance to align testing results with CAC and revenue efficiency metrics
  • Serve as the CRO advocate within marketing — championing experimentation, evidence-based design, and continuous improvement

Requirements:

  • 5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally within B2B SaaS or fintech
  • Proven track record of improving landing page conversion and CAC efficiency through structured testing and user insight
  • Deep understanding of A/B testing methodologies, web analytics, and UX design principles
  • Strong quantitative and analytical skills — able to interpret data and communicate findings clearly
  • Experience collaborating with cross-functional teams (Design, Engineering, Product Marketing)
  • Excellent project management and stakeholder communication skills
  • Bachelor’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field

Nice to have:

  • Experience building or scaling a global CRO program
  • Familiarity with localization and personalization strategies for multi-market campaigns (especially across APAC)
  • Knowledge of AI-driven optimization tools (e.g., Dynamic Yield, Mutiny, or Adobe Sensei)
  • Understanding of SEO and paid media landing page interplay for full-funnel optimization
  • Ability to synthesize insights into actionable creative briefs for design and content teams

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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