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Airwallex Logo Airwallex · -

Manager, Performance Marketing, Brandformance

United States, San Francisco 110000.00 - 170000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for a strategic, creative, and data-driven marketing leader to bridge brand storytelling with measurable performance outcomes. As the Manager of Performance Marketing, Brandformance, you’ll own campaigns that elevate brand awareness while driving tangible business results — from engagement and lead generation to pipeline and ROI. You’ll partner across brand, creative, and growth teams to design campaigns that blend emotion with precision: shaping perception while delivering measurable efficiency. This role is ideal for a marketer who not only understands the power of storytelling but can transform upper-funnel channels into down-funnel performance engines, proving impact through metrics like CAC, pipeline, and LTV:CAC efficiency.

Job Responsibility

  • Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels
  • Create full-funnel frameworks that evolve brand channels into performance levers — reducing CAC and improving conversion efficiency
  • Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution
  • Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel
  • Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action
  • Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels
  • Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics
  • Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance — leveraging data-driven creative and sequential messaging
  • Collaborate with creative partners to evolve brand assets based on engagement, conversion, and CAC insights
  • Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting
  • Partner closely with Data Science to measure incrementality of every initiative, including how to best plan for halo
  • Partner with analytics and data teams to unify brand and performance measurement — from impression share and reach to MQLs, pipeline, and CAC
  • Run brand lift, incrementality, and efficiency analyses to quantify the ROI of upper-funnel investments
  • Create and maintain dashboards (Looker, Tableau, GA4) visualizing both brand health and down-funnel impact
  • Translate insights into actionable creative and channel optimizations that enhance ROI over time
  • Collaborate with Brand, Product Marketing, and Growth to ensure creative and media align to the customer journey
  • Partner with Regional and Global Marketing teams to adapt brandformance frameworks for local markets
  • Work with Finance, RevOps, and Analytics to monitor performance against CAC and pipeline goals
  • Act as the bridge between creative storytelling and data-driven optimization, advocating for performance-backed brand growth

Requirements

  • 5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment
  • Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency
  • Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies
  • Ability to balance brand strategy with performance rigor, translating creative ideas into measurable results
  • Exceptional analytical skills — experienced in interpreting media data and connecting it to pipeline and ROI
  • Excellent communication and stakeholder management skills across creative, marketing, and analytics functions
  • Bachelor’s degree in Data Science, Econometrics, Business Analytics

Nice to have

  • Experience running integrated brand-to-demand campaigns across multiple geographies
  • Familiarity with multi-touch attribution (MTA), MMM, and lift testing frameworks
  • Understanding of AI and automation workflows for creative optimization and content scaling
  • Strong grasp of CAC, LTV, and ROI modeling to guide investment decisions
  • Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won)
  • Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
  • Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution
  • Exceptional leadership, communication, and stakeholder management skills
  • Multi-lingual and particularly Mandarin or Cantonese
  • MBA Degree is a plus

What we offer

  • Offers Equity
  • Offers Bonus
  • medical, dental, and vision insurance
  • a 401(k) plan
  • short-term and long-term disability
  • basic life insurance
  • well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays
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