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This role will be a critical position, partnering with the Senior Manager, Partnerships and Manager, Partnerships as we prepare to create magic at sea in Asia. You will be a crucial part of establishing the partnership engagement strategy for the successful arrival and sustainment of Disney Cruise Line’s newest ship, the Disney Adventure, setting sail from Singapore in March 2026. The Manager, Partnerships will support the development and management of strategic partnerships that play a key role in Disney Cruise Line’s go-to-market strategy. This role will focus on identifying and delivering partnerships that enhance brand value, expand reach across key target audiences, amplify paid media plans and drive consumer engagement as Disney Cruise Line introduces our newest ship – the Disney Adventure – to the Asia region.
Job Responsibility:
Identify and Evaluate Partners: Proactively identify and assess potential partners across key sectors to drive brand reach, business value, and consumer engagement. Key sectors may include but are not limited to the following: Tourism Boards/Financial Institutions/Airlines/Tourism Partners/Retailers/Corporate brands
Develop Strategic Pitches and Proposals: Build compelling partnership proposals and pitch presentations that align Disney Cruise Line’s brand storytelling with each partner’s business objectives, ensuring mutually beneficial outcomes
Lead Commercial Negotiations and Contracting: Manage end-to-end deal development — from proposal to commercial negotiation, approvals, and contracting — working closely with internal legal, finance, brand and commercial teams
Manage Stakeholder Collaboration: Serve as the key point of contact for external partners and their agencies, coordinating closely with internal stakeholders across Marketing, Sales, Operations, Legal, and other Disney Lines of Business (including Disney Entertainment, Consumer Products, Games and Publishing, Parks and Corporate Alliances) to ensure alignment and timely execution
Oversee Campaign Planning and Execution: Develop and manage integrated campaign plans detailing objectives, target audiences, key deliverables, timelines, KPIs, and budgets. Lead execution in partnership with agencies and cross-functional teams to ensure campaigns are delivered with excellence and on-brand
Measure and Report Performance: Track, analyze, and report partnership and campaign performance against defined KPIs, including media value, engagement, reach, conversion, and ROI. Provide actionable insights and optimization recommendations
Drive Internal Communication and Alignment: Prepare and deliver presentations and updates for internal stakeholders, including senior leadership, summarizing partnership performance, strategic opportunities, and key learnings
Foster Relationship Management and Long-Term Value: Maintain strong ongoing relationships with partners to ensure satisfaction, explore renewal or extension opportunities, and identify ways to deepen collaboration over time
Monitor Market Trends and Inspire Innovation: Stay informed of partnership, marketing, and consumer trends across Asia to identify innovative opportunities that keep Disney Cruise Line at the forefront of brand collaborations
Mentor and Support Team Development: Guide Associate Manager-level team members, fostering a culture of creativity, accountability, and excellence
Requirements:
Minimum 7 years of proven experience in partnership marketing, brand collaborations, brand sponsorships and/or integrated marketing communications, with a strong track record of driving measurable business and earned media value
Proven experience developing and executing partnership marketing plans across Southeast Asia, with a strong understanding of regional market dynamics, consumer insights, and cultural nuances
Solid understanding of the travel and tourism landscape in Southeast Asia, including key industry players, marketing channels, and partnership opportunities
Demonstrated ability to manage complex, multi-stakeholder projects in a fast-paced environment reliant, ensuring alignment and collaboration across internal and external stakeholders
Strong commercial and strategic acumen, with the ability to connect brand storytelling to partner business objectives
Exceptional communication and presentation skills, with a high level of professionalism and attention to detail
Analytical mindset with the ability to interpret performance metrics, evaluate campaign impact, and optimize future programs
Creative thinker with a passion for brand storytelling, innovation, and delivering meaningful consumer experiences