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Support the management of partnership development and activation strategies for CPG companies across marketing channels and the Giant Eagle ecosystem. Build and manage relationships with media agencies, brands, and stakeholders to maximize partnership growth. Collaborate with teams to develop marketing campaigns and foster innovative strategies.
Job Responsibility:
Develop and activate Omni-Channel and Customized marketing plans
build comprehensive partner recap documents
manage relationships with key partners
define, develop and execute key campaigns
support stakeholders in setting annual marketing and partnership campaigns
explore and develop additional revenue streams
guide advertising and digital marketing teams
manage workflow with domestic and international team
maintain awareness of competitive landscapes
foster collaboration across teams
Requirements:
3 to 5 years of experience
partnership sales/activation experience
eCommerce knowledge
convenience store or large format shopper marketing within CPG/retailer or other comparable experience