Manager, Paid Social Job at Airwallex (San Francisco)

Manager, Paid Social

Airwallex

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

110000.00 - 170000.00 USD / Year

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Job Description:

We’re looking for a data-driven, strategic, and hands-on Paid Social Manager to lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role will focus on enriching, segmenting, and scaling audiences to reach SME and mid-market decision-makers globally — ensuring every dollar spent drives measurable impact on pipeline and revenue. You’ll blend analytical rigor with creativity, partnering with growth, product marketing, and analytics teams to design audience frameworks, run experiments, and develop platform-native campaigns that convert. The ideal candidate thrives in fast-paced environments and understands how to connect audience data, ad systems, and CRM workflows into a cohesive, high-performing growth engine.

Job Responsibility:

Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion)
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions)
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality
Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities
Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences)
Build a structured testing roadmap across creative, bidding, and audience strategies
Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights
Run incrementality, brand lift, or geo-lift studies to measure true business impact
Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting
Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks
Partner with Sales and RevOps to ensure alignment on lead routing, scoring, and follow-up SLAs
Work with Finance and Data teams to reconcile spend, pacing, and forecast models
Serve as the internal SME for LinkedIn and Meta best practices, audience enrichment, and data integration

Requirements:

5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta
Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact
Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities
Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently
Deep understanding of paid media metrics, attribution, and ROI modeling
Excellent project management and communication skills
ability to collaborate across marketing, sales, and analytics
Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Nice to have:

Experience in fintech or SaaS environments targeting global or multi-segment audiences
Familiarity with multi-touch attribution, MMMs, and data privacy frameworks
Comfort working across multiple time zones and global marketing teams
Experience guiding creative optimization and A/B testing processes
Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration
Multi-lingual and particularly Korean, Japanese or French

What we offer:

Offers Equity
Offers Bonus
Medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Additional Information:

Job Posted:
February 21, 2026

Employment Type:

Fulltime

Work Type:

On-site work

Airwallex - All Job Offers

Job Link Share:

Manager, Paid Social

Airwallex

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 21, 2026

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