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We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance, strategy, and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI. In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.
Job Responsibility:
Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities
Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets
Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy
Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL
Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights