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Our Managers of Paid Media are responsible for paid search/social performance, along with client management and delegation of production resources. You will serve as the primary point of contact for your assigned clients by answering client emails and leading weekly calls. Managers also design and execute paid search & social channel strategy, work with vendor reps and senior team members to hone the strategies they present to clients, and manage all paid media projects on the accounts they own.
Job Responsibility:
Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel
Driving account strategy geared towards achieving or exceeding client efficiency and growth goals
Developing and executing the appropriate account management monitoring and optimization techniques
Quantifying and prioritizing initiatives that will have the greatest impact on account performance
Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
Managing the performance of designated client portfolio to client performance goals
Writing, reviewing and ensuring that agendas meet client needs for status calls
Effectively leading client calls
Ensuring all account management efforts go through a QA process
Owning the relationship between DEPT and dedicated platform reps
Requirements:
A minimum of 4 year paid search & social experience (Google Ads & Meta ads a must)
Comfortable with topics such as budgeting, bidding, and testing methodology
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
Experience working within the advertising industry
Strong analytical and reporting skills and be proficient in Excel
Strong written and verbal communication skills
Nice to have:
Google Ads certification
Meta Blueprint certification
You are an energetic and creative marketing enthusiast
You are entrepreneurial spirited and a self-starter
Able to work both independently and in a team environment