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Hulu is seeking an Originals Marketing Manager within the Hulu Originals Marketing team who will support our unscripted and scripted slate of Original series. This role calls for a strategic and culturally attuned marketer who can help shape and execute breakthrough campaigns that resonate with audiences. The ideal candidate brings a strong passion for pop culture and entertainment, paired with a desire to deepen their expertise in brand-building, media strategy, and creative development. You will contribute to the ideation and execution of 360° marketing campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals. This is a highly cross-functional role requiring strong organizational skills, ambition, and discipline. Success in this position depends on the ability to collaborate effectively across teams, build relationships with key stakeholders, communicate clearly, and gain alignment. The right candidate is proactive, solutions-oriented, and ready to hit the ground running.
Job Responsibility:
Support the development of strategy, positioning, and target audiences for Hulu Original slate
Manage cross-functional team planning to develop and execute 360 campaigns
Use performance metrics and audience research to inform marketing strategies
Attend and organize key meetings, developing campaign recaps and updates
Work with external marketing partners/agencies to develop and implement 'big idea' marketing initiatives
Ensure resources are prioritized by managing and driving key deadlines and deliverables
Execute marketing plans that extend and enhance our ability to reach new and existing audiences
Analyze the effectiveness of media and marketing data to better optimize spend and performance
Track budget and spend
Investigate and track industry trends and innovative media opportunities
Requirements:
5+ years in marketing strategy or similar positioned roles
Interest in streaming entertainment
Ability to think strategically and creatively
Self-starter, curious mindset, and a willingness to learn
Strong analytical and reporting capabilities
Proven understanding of media/advertising and entertainment marketplace
Ability to partner with multiple constituencies in a team environment
A strong creative eye and presentation skills
Client and/or Agency experience a plus
Computer proficiency
highly skilled in PowerPoint and Excel
Excellent work ethic and a positive, can-do attitude
Exceptional attention to detail and follow-through
Nice to have:
Client and/or Agency experience a plus
What we offer:
Bonus and/or long-term incentive units may be provided
Full range of medical, financial, and/or other benefits