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Manager of Strategic Analytics for Front Store Offer Strategy at CVS Health, responsible for leveraging strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping. This role demonstrates intrinsic curiosity about the CVS coupon experience and leverages creative thinking to elevate large data sets and strategic insight to provide consumer experience.
Job Responsibility:
Reviewing key performance metrics and engagement trends via Power BI dashboards and proactively investigate anomalies
Aligning with cross-functional teams on priorities and over-arching data needs
Writing and optimizing SQL queries across Snowflake data sources to extract offer performance, customer behavior, and segmentation insights
Building and refining Power BI dashboards to democratize access to strategic insights across the organization
Translating complex analytics into clear, compelling visual narratives that support decision-making
Presenting findings to stakeholders, highlighting actionable insights and strategic recommendations
Spearheading customer business insight requests
Identifying anomalous data that could impact the accuracy of analyses
Master of customer data: Identifies customer insights, trends, changes in trends and outliers
Requirements:
3 years' experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities
Experience analyzing large data sets: 3+ years of working knowledge and experience in Teradata and/or Snowflake preferred
Extensive skills and hands-on programming experience with SQL and relational databases
Proficient with PowerPoint
Proven experience building and managing Power BI solutions in a business intelligence or analytics role
Understanding of DAX, Power Query, and data modeling best practices
The ability to communicate effectively and succinctly with a diverse range of stakeholders
The ability to foster effective working relationships with and persuade diverse business leaders
Ability to partner and collaborate effectively – with IT and other non-business partners
Bachelor's degree required (prefer technical field of study – Science, Technology, Engineering, Mathematics)
Nice to have:
Retail / CPG experience and / or experience with large customer data sets
Snowpark experience
Outstanding strategic thinking and analytical skills
Passion for data driven understanding of customer behavior
Proven ability to work across multiple simultaneous projects
Excellent communicator, both verbal and written
Be comfortable making presentations
Communicate in an open and honest way that quickly builds trust and respect
Be highly motivated and possess vision, enthusiasm, and an entrepreneurial spirit
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