Manager of Marketing Operations

• Manage the configuration, operation, and optimization of Marketo, ensuring its full functionality and alignment with marketing goals
• Oversee the integration of Marketo with Salesforce to guarantee accurate data flow and seamless reporting
• Maintain the integrity and compliance of marketing data by conducting regular audits and resolving data-related issues
• Develop actionable insights through detailed reporting and dashboard creation to support marketing strategies
• Drive automation initiatives and process improvements to enhance scalability and efficiency across marketing operations
• Collaborate with cross-functional teams, including marketing, sales, and IT, to align objectives and implement strategies
• Create, document, and enforce best practices for lead scoring, segmentation, and automated workflows
• Serve as a subject matter expert for marketing tools and systems, providing technical guidance and training as needed
• Coordinate campaign execution processes while ensuring the accuracy and timeliness of deliverables
• Partner with teams to optimize pipeline management and reporting processes

• Minimum of 3-5 years of experience in marketing operations or a related field
• Expertise in managing Marketo for campaign execution, lead management, and reporting
• certification in Marketo is highly preferred
• Strong proficiency in integrating marketing automation platforms with Salesforce and managing data processes
• Comprehensive understanding of lead scoring models, segmentation strategies, and attribution frameworks
• Demonstrated ability to analyze complex data sets and translate findings into actionable insights
• Experience with database management and adherence to data compliance standards
• Excellent communication skills with the ability to collaborate effectively across departments
• Familiarity with B2B or SaaS marketing environments is a plus

Familiarity with B2B or SaaS marketing environments

• Medical
• vision
• dental
• life and disability insurance
• 401(k) plan