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At ClassPass, we believe wellness should be accessible, motivating, and a little bit fun. That means showing up in the spaces where our members already are, and partnering with the people they trust to inspire them to try something new. As our Manager of Influencer Marketing, you'll own the strategy, development, and execution of influencer campaigns that bring our brand to life across channels, countries, and communities.
Job Responsibility:
Lead influencer strategy across brand, lifecycle, and paid campaigns to drive awareness, engagement, and acquisition
Optimize and scale existing programs by expanding networks and increasing engagement
Source and manage creators from macro to micro who align with our brand values and diverse global audience, serving as their main point of contact
Build relationships with talent agencies, creators, and social platforms to unlock new partnership opportunities
Oversee campaign execution from creative brief through performance reporting, ensuring assets are delivered on time and on brand
Collaborate cross-functionally with social, paid media, PR, creative, and localization teams to amplify campaigns and measure success
Track performance metrics and use insights to optimize partnerships and inform future strategy
Stay ahead of cultural trends, emerging platforms, and creator content best practices
Requirements:
3–5 years of experience in influencer marketing, brand partnerships, or social media
Background in fitness, wellness, or tech as a bonus
Strong creative eye and sharp instinct for brand-aligned content that performs
Comfort managing creative, operational, and analytical aspects of influencer programs
Familiarity with influencer tools like Impact, CreatorIQ, Traackr, or similar platforms
Data-driven mindset with the ability to turn metrics into actionable insights
Excellent communication and project management skills
Ability to work independently with limited oversight