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The Manager of Field Visual is a strategic leader responsible for ensuring brand consistency and elevating the instore experience across all store formats. This role serves as the primary resource and trainer for merchant mindset principles, translating brand strategies into actionable visual merchandising standards that drive sales and strengthen customer engagement and sentiment. Acting as a connector between corporate vision and field execution, the Manager of Field Visual partners with cross-functional leaders to deliver compelling presentations, optimize store environments, and build visual talent across the organization. Through innovation, collaboration, and a deep understanding of customer behavior, this role ensures that every store reflects the brand identity while achieving measurable business results.
Job Responsibility:
Ensure consistent execution of brand and visual merchandising standards across all store formats
Champion and reinforce brand guidelines and best practices to maintain a cohesive customer experience
Analyze market trends and opportunities
partner with District Managers and Store Managers to develop actionable strategies that drive sales
Provide constructive feedback and innovative solutions to optimize store presentation and visual impact
Leverage brand-supported tools to deliver effective concept flows, window displays, and business strategies that align with seasonal priorities
Deliver timely in-season and seasonal hindsight reports on product performance, presentation effectiveness, and competitive insights to inform future strategies
Lead and facilitate seasonal workshops, meetings, and conference calls to align teams on visual execution and brand initiatives
Identify, mentor, and develop visual merchandising talent to strengthen team capabilities and succession planning
Build strong, collaborative relationships with Regional Vice Presidents, District Managers, Store Managers to ensure alignment on visual and brand objectives
Proactively identify potential execution challenges and problem-solve by engaging relevant business partners to ensure seamless implementation
Collaborate with corporate partners to streamline visual merchandising concepts, ensuring they are practical and scalable across all store types
Share creative ideas and best practices with peers and cross-functional teams to maximize business results and elevate customer experience
Support and participate in successful store openings, ensuring brand standards are met from day one
Additional responsibilities as assigned by Brand Manager – Field Visual and Field Leadership
Requirements:
Minimum three years of multi-store visual management experience
Expert visual merchandising skills with ability to interpret and execute brand direction
Strong understanding of customer behavior and how visual strategies enhance experience and drive sales
Proven ability to influence and communicate effectively at all organizational levels
Self-starter with ability to work independently and manage priorities with minimal direction
Demonstrated success in developing and motivating high-performing teams
Strong problem-solving and decision-making capabilities
Excellent planning, prioritization, and organizational skills
Knowledge of industry trends, competitors, and market dynamics
Technology proficient to support creation of visual direction and tools
Flexibility and ability to work varied hours based on business needs
Ability to travel as required to support stores and initiatives
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