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Source new channels and opportunities for the continued growth of our games
Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon
Requirements:
5+ years’ experience managing performance marketing & paid media campaigns for down funnel critical metrics as well as owning external partner relationships
Preferably experience in driving growth - specifically on mobile
A balance of data-driven analytical skills, operational know-how, and creative campaign wins
Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets
Experience with reporting both quantitative and qualitative results of performance marketing/UA spend to an executive audience
Understanding of Insertion Order/PO set up, budget tracking, and invoicing
Nice to have:
Interest in mobile gaming/gaming a plus
What we offer:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others