Manager, Mexico Marketing Job at Roku (Mexico City)

Job Description

We are looking for a talented Marketing Manager in Mexico with deep customer and Mexican market knowledge to optimize marketing strategies and execution across the entire customer journey, from new customer acquisition to engagement to brand affinity. This role will work across several business units, including Devices (Roku Players and Roku TV) and Platform (Content and Viewer Product). In this role, you will report to the Director of International Consumer Marketing, based in the United States.

Job Responsibility

Lead a country-focused marketing team managing planning and campaign execution across the entire customer journey, from customer acquisition to engagement
Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement), and habitual usage (retention)
Oversee new device and OS product launches and manage the cross-functional implementation
Develop and implement campaigns and promotions, including Own and Operated channels, ATL, BTL, and digital
Manage Lifecycle Marketing programs and automations
Manage all Channel Marketing activities
collaborate with Distributors/Retail/E-tail customers as well as with the global retail and ecommerce marketing team to create in-store materials (shippers, videos, demos) and online presence that supports a cohesive brand/product message
Monitor customer touchpoints to ensure marketing and promotional messages are consistent (brand logos, product imagery, claims, and messaging)
Liaise with cross-functional teams, including legal, creative, media, analytics, consumer insights, product, public relations, partner marketing, and sales teams

Requirements

Bachelor's degree from a 4-year University or College
10+ years of marketing experience as well as people management experience
Proficiency in English and Spanish at an advanced level
Strong strategic and executional marketing campaign experience (branding, growth/acquisition, and engagement/lifecycle marketing), including planning, asset creation, media buying, measurement, and reporting
Experience in trade marketing in the Mexican consumer electronics retailer/e-tailer landscape
Able to travel within Mexico and occasionally travel to international destinations (US/Latam)
Ability to manage and mentor a high-performance team
Proven planning, prioritization, and organizational skills in a fast-paced environment
Experienced in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings
Ability to speak, write, and present to internal and external stakeholders, as well as the ability to influence others
Ability to maintain a curious, creative mindset and be knowledgeable about visual design
AI understanding and adoption

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs

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Manager, Mexico Marketing

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