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The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is ultimately accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This position needs to remain on the cutting edge of understanding and implementing emerging media channels. This role will report into the Director, Media Strategy & Planning.
Job Responsibility:
Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration
Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search
Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment
Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize
Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys
Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders
Requirements:
4 Year Degree Preferred
8 years of media experience
Media agency experience is a must
Client experience is a plus
Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
ability to lead presentations with executives
Ability to solve problems both independently and as part of a team through a structured approach
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Availability to travel up to 25%
What we offer:
Comprehensive Total Rewards program
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year