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Manager, Media Strategy & Planning

United States, New York City 109675.00 - 172200.00 USD / Year · Job Posted February 21, 2026
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Job Description

The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is ultimately accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This position needs to remain on the cutting edge of understanding and implementing emerging media channels. This role will report into the Director, Media Strategy & Planning.

Job Responsibility

  • Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration
  • Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search
  • Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment
  • Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize
  • Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys
  • Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders

Requirements

  • 4 Year Degree Preferred
  • 8 years of media experience
  • Media agency experience is a must
  • Client experience is a plus
  • Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
  • Ability to lead cross-functional teams and deliver results
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills
  • ability to lead presentations with executives
  • Ability to solve problems both independently and as part of a team through a structured approach
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
  • Self-starter personality who can operate with minimal supervision
  • Availability to travel up to 25%

What we offer

  • Comprehensive Total Rewards program
  • Financial benefits including market-competitive compensation
  • a 401K savings plan vested from day one that offers a 6% match
  • performance and recognition-based incentives
  • and tuition assistance
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year
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