Manager, Media And Digital, Greater China - Disney Cruise Line

• Develop and execute a social-first digital strategy for China, Taiwan and Hong Kong, aligned with business goals, audience segments, platform behaviours and local market priorities
• Lead the localization of social and digital campaigns to ensure cultural relevance, platform fit and strong alignment with Disney Cruise Line brand standards
• Create, schedule, publish and optimize engaging content across key social platforms, ensuring all assets are on-brand, locally relevant and aligned with brand values
• Lead always-on and campaign-based content strategies across the funnel, from awareness and consideration to conversion
• Partner with internal cross functional teams and agencies to develop high-quality, platform-native and cross-channel content
• Manage online communities by monitoring and responding to comments, messages and mentions, while using social listening to identify opportunities, risks and consumer sentiment
• Drive authentic advocacy and user-generated content to build trust, social proof and sustained engagement
• Leverage social media trends, platform updates, algorithm changes and best practices to increase reach, engagement and follower growth
• Own social and digital KPIs including reach, engagement, traffic, sentiment, conversion and bookings
• Analyze current marketing and social performance to identify gaps, optimize campaigns and recommend improvements
• Support paid media planning and buying across digital and social platforms, working with media agencies to optimize audience targeting, budget allocation, campaign performance and ROI
• Use data insights, A/B testing, platform analytics and social listening tools to improve performance, ROI and cost efficiency
• Build and manage relationships with key platform partners including Douyin, Xiaohongshu, WeChat, Tencent, iQIYI and Alibaba ecosystem partners
• Identify new platform features, beta opportunities, commerce integrations, mini-programs, livestreaming and social commerce opportunities
• Collaborate with e-commerce and travel partners to support seamless conversion journeys from discovery to booking
• Work closely with internal marketing, creative, media, trade and sales teams to plan and execute integrated campaigns that support business and brand objectives

• Minimum 8 years of proven experience in social and digital marketing, with strong Greater China experience
• Deep understanding of China digital and social platforms, including Douyin, Xiaohongshu, WeChat and Weibo
• Experienced in developing media, social, creative and digital marketing plans across Greater China
• Strong knowledge of full-funnel marketing, performance metrics and campaign optimization
• Proven experience managing agencies, social campaigns and digital budgets
• Experience in travel and hospitality industry is an advantage
• Strong project management skills, with the ability to manage multiple priorities and deadlines
• Strategic and creative thinker who can use data and insights to inform decisions
• Collaborative team player with strong interpersonal and stakeholder management skills
• Proactive, curious and self-motivated a can-do attitude
• Proficient in MS Office
• Adobe Photoshop skills preferred
• Fluent in Mandarin and English - strong written, verbal and presentation skills
• Bachelor’s degree or diploma in Marketing, Communications, Media, Social Media or a related field

Experience in travel and hospitality industry