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The Manager, MDS Media serves as the primary point of contact and the digital subject matter expert (SME) to hotels participating in the Marriott Digital Services (MDS) PLUS Media Management digital activation program as well as with hotels interested in building custom media campaigns. This individual strategizes, plans, directs, and coordinates activities across all of MDS’ media-focused programs and services to ensure strategies and tactics are implemented to meet hotel objectives across their portfolio.
Job Responsibility:
Schedules and leads all client calls throughout the program period
Collects information from hotels regarding needs and expectations and answers questions about the program, digital channels, and Marriott initiatives
Ensures appropriate documentation is delivered throughout program engagement
Monitors the impact of the program versus goals and proactively communicates with clients about the need for changes in strategic direction
Manages program deliverables within expected timelines
Coordinates with the operations team, client services team, and relevant external stakeholders to guarantee all program deliverables are executed on time
Review all client deliverables to ensure that they are on strategy and meet quality expectations
Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on client needs
Develops customized recommendations to hotel stakeholders to guide funding, budget, and strategy to meet property goals
Identifies and deploys resources required to execute program tactics and coordinates with product teams to resolve or escalate performance issues
Works with hotel POCs interested in building custom media campaigns in paid search, paid social, display or other digital marketing channels
Manages processes and quality of work for all paid media related tactics that support the overarching Brand, Global Media & Digital Media strategies
Presents monthly reports to illustrate the impact of PLUS marketing initiatives and program tactics across various online verticals
Requirements:
2-4+ years experience in an online agency or related client services position is required, or equivalent experience
2-4+ years experience in implementing digital strategies or equivalent experience
BS/BA degree in marketing or related field or equivalent experience/certification
Preferred proven track record in digital paid media and/or digital marketing systems
Solid working knowledge of and experience in online marketing channels, including but not limited to SEO, paid media, retargeting, merchandising, email marketing, social media marketing, and content marketing
Attention to detail, high energy
Project Management skills with the ability to manage multiple projects simultaneously
Strong Client Services approach
Effective presentation skills
Ability to analyze data across multiple reporting sources and create presentations detailing trends, projections, performance, etc.
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Demonstrates self-confidence, energy and enthusiasm
Effective written and oral communication skills, including presentations
Nice to have:
Preferred proven track record in digital paid media and/or digital marketing systems
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