Manager Marketing VM & Training Job at Puma Group (Herzogenaurach)

Job Description

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Job Responsibility

Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions
Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments
Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments
Design scalable VM concepts suitable for different store sizes, layouts, and retail formats
Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints
Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation
Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards
Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards
Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising
Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts

Requirements

A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments
A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities
A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact
An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams
A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners
A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities

Puma Group - All Job Offers

Select Country

Manager Marketing VM & Training

Job Description

Job Responsibility

Requirements

Looking for more opportunities?

Manager Marketing VM & Training

VM Manager

Retail Marketing & Communications Manager

Manager WHS Marketing Visual Direction

Retail Cluster Manager

Plant Controls Specialist

Assistant Buyer - Beauty

Senior Visual Merchandise Manager

Full Time Supervisor, Calvin Klein - York

Our AI answers in your language