CrawlJobs Logo

Manager Marketing VM & Training

about.puma.com Logo

Puma Group

Location Icon

Location:
Germany , Herzogenaurach

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Job Responsibility:

  • Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions
  • Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments
  • Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments
  • Design scalable VM concepts suitable for different store sizes, layouts, and retail formats
  • Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints
  • Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation
  • Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards
  • Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards
  • Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising
  • Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts

Requirements:

  • A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments
  • A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities
  • A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact
  • An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams
  • A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners
  • A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Icon
Puma Group - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Manager Marketing VM & Training

In-Store VM Specialist

Contribute to meeting or exceeding store sales and profit targets by ensuring th...
Location
Location
South Africa , Johannesburg
Salary
Salary:
Not provided
adidas.com Logo
Adidas
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Matric Certification
  • 2 - 3 years of visual merchandising experience in a retail environment
  • Interest in fashion & sports desirable
  • English-skills beneficial
  • Organized and detailed oriented
  • Is able to follow directives
  • Good numeracy, literacy, verbal and written communication skills
  • Self - motivated
  • Work as a team
  • Effective problem-solving abilities
Job Responsibility
Job Responsibility
  • Cascade information given by Regional VM Manager to Store Manager and store staff through Training and meetings
  • Participate in team meetings and team huddle to understand needs, delivery of stock and sales and retail KPI analysis in order to drive sales through VM
  • Give feedback to the RBO on Stores’ needs after discussing with Store Manager
  • Ensure store complies with Global standards and guidelines to provide a pleasant shopping experience to all consumers
  • Ensure all windows are presented to a high standards including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
  • In charge of creating clear Shop –In-Shop’s to emphasize category presentation
  • Ensure correct use and positioning of In-Store Communication Tools
  • Dress in-store mannequins and place props correctly
  • Apply and maintain Retail Standards
  • Daily audit using adidas VM compliance Checklist
  • Fulltime
Read More
Arrow Right

Manager WHS Marketing Visual Direction

As Manager, Visual Merchandising & In-Store Communication (ISC), you will be res...
Location
Location
United States , Portland
Salary
Salary:
Not provided
adidas.com Logo
Adidas
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Marketing, Retail Management, or a related field preferred
  • 4+ years of experience in Visual Merchandising, In-Store Communication, or Retail Marketing
  • Experience in managing retail execution across multiple locations in a wholesale or fashion retail environment
  • Prior experience working with wholesale retail partners, field teams, or external vendors is highly preferred
  • Ability to travel up to 30% as needed for store visits and execution oversight
  • Equivalent combination of education and/or experience may be substituted for degree
  • Strong expertise in visual merchandising and in-store communication, with a focus on executional excellence
  • Ability to adapt global VM & ISC strategies for different store formats, retailer guidelines, and consumer shopping behaviors
  • Knowledge of mannequin styling, product storytelling, and consumer engagement techniques to enhance in-store experiences
  • Strong project management skills, capable of managing multiple store executions simultaneously
Job Responsibility
Job Responsibility
  • Execute and oversee the implementation of seasonal VM & ISC directives, ensuring alignment with global and regional brand guidelines
  • Adapt brand directives to different store layouts, fixture configurations, and wholesale partner requirements for consistent execution
  • Lead seasonal transitions, product launches, and in-store activations, ensuring they align with commercial objectives and maximize consumer engagement
  • Ensure timely updates and refreshes of ISC materials, ensuring key product stories are visually communicated at the point of sale
  • Work closely with the Senior Manager, WHS Marketing VM & ISC to execute directives efficiently and provide real-time execution insights for future refinements
  • Coordinate with cross-functional teams to ensure in-store execution aligns with broader business and marketing priorities
  • Pilot new VM & ISC strategies in key wholesale accounts before full-scale implementation, gathering insights to optimize execution
  • Execute consumer navigation and wayfinding principles, ensuring ISC supports an intuitive and seamless shopping journey
  • Ensure strategic placement of signage, mannequins, and fixtures to drive brand visibility and product storytelling
  • Implement mannequin styling strategies that align with seasonal trends, consumer insights, and product focus areas to enhance sell-through
What we offer
What we offer
  • robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage
  • enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
  • education assistance
  • generous Leave policies including 12 weeks of paid parental leave
  • eligible to earn an annual bonus based on both company and personal performance
  • accrue prorated flexible time off
  • twelve paid holidays throughout the calendar year
  • Service Time Off during milestone years
  • Fulltime
Read More
Arrow Right

Senior Manager - Key Market Visual Merchandising

The Sr. Manager, Key Market Visual Merchandising leads the strategy and executio...
Location
Location
Canada , Vancouver
Salary
Salary:
134100.00 - 176000.00 USD / Year
mygwork.com Logo
myGwork - LGBTQ+ Business Community
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in business, marketing, merchandising or visual communications, preferred
  • 8-12 years of experience in Visual Merchandising, Merchandising, or Buying, with at least 5 years in leadership roles
  • Proven ability to lead and develop teams across multiple markets
  • Strong communication skills with the ability to influence at all levels and across functions
  • Creative thinker with a track record of implementing innovative VM solutions
  • Retail experience required
  • apparel experience strongly preferred
Job Responsibility
Job Responsibility
  • Manage and develop the Key Market team, fostering collaboration and consistency across markets
  • Serve as direct partner to Sr. Retail Directors and Regional Managers, holding them accountable for VM standards, operating principles, and execution within their regions
  • Oversee seasonal floorset flips and ensure accurate Optimal Store Layouts across markets
  • Drive consistency in top doors through training, coaching, and accountability for visual merchandising specialists (VMS)
  • Present market insights and feedback to the NA VM Mainline team to inform in-season adjustments and future VM and styling strategies
  • Collaborate on VM sustainment of New Store Openings and Optimization initiatives with the NA Store Portfolio team
  • Oversee execution of select brand and product activations, providing expertise and on-the-ground support
  • Develop and deliver fleet-wide VM training guides and standards operating principles for VMS, Store Managers, Regional Managers, and Sr. Retail Directors
  • Maintain regular connection with Regional Managers and Sr. Retail Directors through photo sharing, store walk-throughs, market visits, and other communication channels
What we offer
What we offer
  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)
  • Immigration support is potentially available for this role
  • Fulltime
Read More
Arrow Right

District Visual Manager - East

This role is responsible for providing leadership and direction to a geographic ...
Location
Location
Canada , Ontario
Salary
Salary:
82000.00 - 95000.00 USD / Year
adidas.com Logo
Adidas
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-year college or university degree in business, retail management, or related field
  • Minimum 5 years’ experience working in a sports/fashion customer & commercial focused retail environment. Store management experience preferred
  • Minimum 2 years’ experience in managing high level retail visual merchandising and delivering consumer in-store experience
  • Minimum 2 years’ experience managing people
  • Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts as well as ability to travel up to 60% of the time
  • Proven passion for visual merchandising
  • Knowledge of retail landscape, training methods, visual merchandising, retail marketing and presentation
  • Strong project management and planning skills. Highly organized with demonstrated follow through capabilities
  • Knowledge and understanding of profit and loss statement and store KPIs to make commercial decisions based on sound financial judgment
  • Strong interpersonal and communication skills including the ability to lead discussions in diverse groups of varying size
Job Responsibility
Job Responsibility
  • Positively communicates and actively demonstrates the Brand Values and NAM Retail Mission
  • Live a consumer-first mindset, to drive visual excellence across the NAM market
  • Support and drive the vision and strategy for the fleet facing Visual Merchandising retail organization
  • Lead the execution of all visual merchandising initiatives with planning and implementation guidelines
  • Drive flawless execution as the cross-functional lead with merchandising, sourcing, store development and store and fleet operations
  • Deliver yearly, quarterly, and monthly training needs to the NAM Fleet in partnership with VM Training Managers and Fleet leadership
  • Drive rollout strategy for campaigns, launches, modules, manuals, directives, onboarding etc
  • Track and measure the impact and effectiveness of program implementation and quality of program delivery to provide feedback to Regional Visual Merchandising Manager, Director of Visual Merchandising, and the Directors of Merchandising
  • Utilize the reporting tools to submit recap reports, track requests, and review store reports to ensure executional excellence at retail
  • Visit stores to role model and assess learning culture and behaviors, and to deliver trainings that amplify Visual Merchandising and Product knowledge to drive Brand and commercial outcomes
What we offer
What we offer
  • health and dental benefits, including prescription drug coverage, out of country coverage, short and long-term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program
  • Employees are able to enroll in adidas’ Retirement Savings Plan with employer match
  • education assistance program
  • fitness reimbursement program
  • annual bonus based on both company and personal performance
  • increasing vacation time with length of service
  • Service Awards & Service Time Off during milestone years
  • paid bereavement leave
  • parental leave top-up to eligible employees
  • Fulltime
Read More
Arrow Right
New

Retail Visual Merchandising & Marketing Coordinator

As Retail Visual Merchandising & Marketing Coordinator – Europe, you are respons...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
g-star.com Logo
G-Star Raw
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in Visual Merchandising and/or Retail Marketing, preferably within fashion or lifestyle retail
  • Strong experience working across multiple retail channels, especially Full Price and Outlet
  • Proven ability to create clear VM guidelines and drive execution at scale
  • Strong commercial mindset, with experience analyzing sell-through and VM performance
  • Confident communicator and trainer, comfortable working with international and regional teams
  • Highly organized, proactive, and detail-oriented
  • Excellent communication skills, fluent in English (additional European languages are a plus)
Job Responsibility
Job Responsibility
  • Develop and implement channel-specific VM guidelines for Full Price and Outlet stores
  • Translate new product drops, marketing campaigns, and sales moments into clear VM and window concepts
  • Own in-store visuals and window execution, ensuring strong brand expression and commercial impact
  • Ensure consistent VM execution across Europe while allowing for local relevance
  • Ensure full visibility and alignment on the Full Price store marketing calendar
  • Own and manage the Outlet marketing calendar, driving execution in Outlet stores and on outlet center websites
  • Coordinate seasonal retail marketing moments, campaigns, and promotional activity across channels
  • Ensure timely roll-out and high-quality execution across all European markets
  • Define and set store capacities and product depth in close collaboration with Buying and Retail teams
  • Ensure VM setups support optimal product visibility, storytelling, and sell-through
What we offer
What we offer
  • A work environment that offers room for fun, inspiration and innovation
  • A clothing budget to showcase your personal style while representing G-STAR
  • A healthy lunch at our canteen
  • Free access to learning and development platforms Udemy and Goodhabitz
  • Flexibility to work from home 1 day a week
  • A discount on a new bicycle and gym membership
  • Fulltime
Read More
Arrow Right

Visual Merchandising Assistant

Founded in 1976, Staff International is a Creative Production Platform, based on...
Location
Location
South Korea , Seoul
Salary
Salary:
Not provided
otb.net Logo
OTB
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree or above, preferably in Fashion, Design, or related Art major
  • Minimum 3 years of experience in Visual Merchandising within Fashion or Consumer Goods industry
  • Strong aesthetic sense and qualitative VM skills
  • Solid understanding of fashion fundamentals within the luxury and premium market
  • Proactive mindset with strong communication skills
  • Fluency in both spoken and written English
  • Proficiency in MS Office (Excel, PowerPoint, Word)
Job Responsibility
Job Responsibility
  • Oversee retail network projects, including new openings, relocations, extensions, and pop-up stores
  • Execute and update visual displays for new product launches and seasonal themes
  • Develop local VM strategies in alignment with HQ VM guidelines
  • Coordinate store visit schedules based on MD delivery timelines and store operational needs
  • Provide regular display guidelines to ensure consistent and flexible VM execution across stores
  • Ensure all stores maintain brand VM standards and elevate presentation quality
  • Support store openings and ad-hoc VM projects as needed
  • Document VM executions through photography and share results with HQ and store teams
  • Request seasonal VM guidelines from HQ in advance of major display updates
  • Collaborate with MD to determine SKU requirements for display planning
  • Fulltime
Read More
Arrow Right

Retail Merchandising Specialist

We are hiring a Retail Merchandising Specialist to join a top fashion accessorie...
Location
Location
United States , New York
Salary
Salary:
34.50 USD / Hour
solomonpage.com Logo
Solomon Page
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–3 years in planning, allocation, or retail operations
  • Bachelor’s degree in business, Economics, Supply Chain, or related field
  • Experience with: SAP, Business analytics reporting tools, master data management and purchase order processes
  • Proficiency in Excel and PowerPoint
  • Knowledge of product allocation strategies
  • Familiarity with Visual Merchandising guidelines ideal
  • Strong problem-solving skills and attention to detail
  • Ability to work collaboratively with cross-functional teams (Planning, DC, Marketing)
  • Strong organizational and analytical skills
  • Strong communication and coordination abilities
Job Responsibility
Job Responsibility
  • Special projects end-to-end process: define product quantities and propose allocation strategies by store
  • create and manage AFA master data tickets and purchase orders
  • coordinate manual pushes and communication with Distribution Centers
  • prepare PowerPoint presentations for stores, including project rationale, product descriptions, selling points, and VM guidelines
  • develop and distribute store communication documents
  • monitor and report on project performance post-launch
  • Create VM guides for AFA drops and analyze performance
  • Track marketing campaign results
  • Support with training material creation for stores
  • Manage field request and ad hoc stock requests (marketing events and bulk orders)
What we offer
What we offer
  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits
Read More
Arrow Right

Sales Supervisor

We are currently seeking a Sales Supervisor to maximize brand and corporate valu...
Location
Location
Japan , Tokyo
Salary
Salary:
Not provided
coty.com Logo
Coty Inc.
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years demonstrated experience in sales positions including account management and category management experience
  • Sales background in the luxury/prestige category within the department stores and other beauty retailers, channels
  • Has extensive experience in managing training and merchandising teams directly
  • Tertiary qualifications in management or related discipline highly regarded.
Job Responsibility
Job Responsibility
  • Manage field sales operations across semi-self-stores and department stores
  • Develop and execute sales strategies aligned with brand and business objectives
  • Build strong relationships with key retailers and store teams
  • Analyze sales performance and implement action plans to achieve targets
  • Collaborate cross-functionally to ensure seamless execution of retail initiatives
  • Oversee daily sales activities and ensure KPIs are met across assigned stores
  • Set and monitor sales targets for each region and store type
  • Develop go-to-market strategies for new product launches and seasonal campaigns
  • Ensure merchandising standards and promotional execution are consistently delivered
  • Cultivate strong relationships with store managers, buyers, and field staff
What we offer
What we offer
  • Market competitive salary: Salary commensurate with experience and market benchmarks
  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
  • Product Allowance: Employees can order from a selection of Coty Products each year
  • Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
  • Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy