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Manager, Marketing Technology

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Four Seasons

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Location:
Canada , Toronto

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

The Manager, Marketing Technology is a hands-on, strategic role, responsible for our Brand Technology platforms, including our Digital Asset Management (DAM) and Press Room, supporting the Commercial Organization and delivering world-class brand and content experiences. This individual will serve as the connective tissue between Brand Marketing, Web & Mobile, Public Relations, Social Media, and external partners to deliver seamless, scalable, and innovative digital experiences that elevate our brand presence globally.

Job Responsibility:

  • Contribute to the development and alignment of Business and Technology roadmaps for brand-related platforms, including the DAM and Press Room platforms
  • Collaborate with Brand, PR, and Content teams to ensure platforms support storytelling, media relations, and brand consistency
  • Maintain an in-depth knowledge of our Brand platforms and tools as well as the company’s strategic business plans
  • Proactively optimize the operating environment to deliver reliable, scalable, well architected, and supportable business solutions
  • Leverage brand performance, consumer insights, and industry trends to inform future planning decisions
  • Define key success metrics for platform health, adoption, and performance
  • Maintain awareness of alternative commercial brand, content, public relations, and social media platforms and current capabilities
  • Identify and recommend appropriate solutions ensuring development is within scope and will address the business needs within agreed
  • Participates in the development and implementation of new business processes that improve efficiency and enhance productivity
  • Partner with our Brand team to understand business goals and translate them into technology requirements
  • Lead the deployment of technology platforms, tools, and integrations that enable brand initiatives for global use
  • Collaborate with technical teams to deliver solutions that meet brand and content requirements
  • Manage testing, rollout, and adoption of new tools and systems that support brand marketing campaigns
  • Define and implement governance models, metadata standards, and taxonomy frameworks for digital assets
  • Prepare and manage project budgets providing cost/benefit analysis as required
  • Serve as the primary point of contact for day-to-day support of brand platforms, resolving incidents and service requests quickly
  • Oversee user administration, access controls, and data integrity within the DAM and other systems
  • Monitor platform and application performance, storage, and usage to ensure reliability and scalability
  • Implement governance and compliance standards for asset usage, licensing, and digital rights management
  • Continuously assess current platforms and identify opportunities to enhance storytelling, user experience, and operational efficiency
  • Perform project management function to ensure all project successful implementation
  • Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards
  • Utilize standard templates to write requirements specifications accurately and concisely
  • Create process models, specifications, diagrams, and charts to provide direction to developers and/or the project team
  • Assist with the interpretation of user requirements into feasible options and communicating these back to the business stakeholders
  • Act effectively as the technical speaker between the business and project team
  • Take the lead in helping resolve post-release / production issues
  • Performs management and supervisory duties by conducting staff meetings and performance reviews to ensure the efficient operation of the team
  • Forge strong and effective relationships with Business Stakeholders in Brand Marketing, Public Relations and Social Media, and Digital Products
  • Champion collaboration, knowledge sharing, and best practices across business and technical teams
  • Manage on-going relationship with various vendors and partners and coordinate project and support activities

Requirements:

  • 5 to 7 years of related experience in managing Digital Asset Management platforms and leading integrations with related systems
  • 3 to 5 years of related experience supporting Web and Content Management Systems
  • 3 to 5 years of related experience supporting PR and/or Social Media platforms
  • College diploma or university degree in Computer Science, IT, Marketing, Information Studies, or related fields
  • Proven ability to manage cross-functional projects in a matrixed environment
  • Agile project management experience preferred
  • Analytical mindset with ability to evaluate and communicate platform performance and business impact
  • Experience establishing governance process and ways of working across a globally distributed user-base
  • Digital Asset Management systems (administration, workflows, metadata management, digital rights management)
  • Systems integration/interfacing principles and common use of CRM such as Salesforce
  • Common Content Management Systems (CMS) such as AEM and Contentful
  • Social Media platforms (e.g., Sprout Social, Meta Business Manager)
  • Designing workflows and processes related to content management
  • Systems monitoring and performance, with an ability to troubleshoot technical issues with internal or external partners
  • Phases of the web development lifecycle in an agile environment
  • Microsoft Office Suite
  • Security and legal compliance

Nice to have:

  • Experience and knowledge of: Public Relations and Press Room Operations
  • Social Media (including Sprout Social, Traackr)
  • SEO tools and best practices
  • Security tools and best practices
  • HTML and/or JS programming
  • JIRA, Confluence & Monday.com

Additional Information:

Job Posted:
January 15, 2026

Work Type:
Hybrid work
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