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Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints. Focus on sneaker culture, street fashion, and lifestyle-led consumption. Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.
Job Responsibility:
Own and drive the key franchises equity within the Sportstyle business end-to-end
Marquee Franchise Strategy & Growth
Strategic Account & Platform Development
Integrated Marketing & Activation
Community & Influencer Ecosystem
Cross-functional Leadership & Execution
Requirements:
3–6 years in marketing or brand management
brand-side, agency, or startup experience considered
Genuinely immersed in sneaker and street culture
Proven track record running influencer programmes and delivering consumer activations end-to-end