Manager Marketing (Sportstyle) Job at Puma Group (Bengaluru)

Junior Marketing Manager Sportstyle

Assist in the creation and preparation of sell‑in tools and presentations, ensur...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

0–2 years of experience or strong internship background in marketing, category management or brand marketing, preferably within fashion, lifestyle or sportstyle
Strong organizational and coordination skills with high attention to detail
Ability to manage multiple tasks and deadlines in a fast‑paced environment
Interest in sportstyle, fashion and consumer trends
Strong communication and collaboration skills
Proactive mindset and willingness to learn in a cross‑functional, global environment.

Job Responsibility

Assist in the creation and preparation of sell‑in tools and presentations, ensuring accuracy, consistency and timely delivery
Support the development of seasonal marketing assets by coordinating with the internal creative agency and preparing briefing materials for assigned product initiatives
Assist in organizing and coordinating productions, including sample tracking, shot list preparation and on‑site support where needed
Support the management of samples for sell‑in and marketing needs, including coordination with Product, Development and Production teams
Assist in the coordination of seasonal franchise marketing playbooks, ensuring content is correctly compiled and updated
Support cross‑functional collaboration with Product, GTM, Creative and Marketing teams by following up on deliverables and timelines
Provide operational and administrative support to ensure smooth execution of category marketing activities
Support regional and channel teams by helping prepare and distribute marketing tools and content.

Fulltime

Senior Manager Marketing Category Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries
Proven experience developing annual category marketing plans aligned with global strategies
Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration
Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams
Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies
Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs
Experience working across European markets and adapting global initiatives to regional or local needs

Job Responsibility

Build the annual marketing plan for Prime & Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts
Drive Full-Funnel Marketing programs across all consumer touchpoints
Develop and adapt category-specific activation concepts for key launches
Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
Execute category-led brand experiences supporting priority launches and narratives
Execute local integrated marketing planning for key brand and product campaigns
Execute with local European markets to drive sell-in and sell-through performance
Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI

Fulltime

Internship Marketing Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Enrolled student in a relevant field such as Business, Marketing, or Fashion Management for the entire duration of the internship
Strong interest in fashion and streetwear
High enthusiasm, flexibility, and willingness to support all areas of the marketing department
Proficient in PowerPoint, Excel, and Canva
Ability to manage and deliver multiple projects on time, work in a fast‑paced environment, multitask, prioritize workload, and produce results with a sense of urgency in a highly competitive industry
Hard‑working, upbeat, and friendly team player with excellent communication and English skills
Driver’s license (Class B)

Job Responsibility

Support campaign planning by gathering insights, organizing briefs, and helping prepare strategy documents and competitor research
Assist with event logistics, scheduling, vendor coordination, and on-site support to ensure smooth execution
Manage product seeding operations by tracking samples, preparing shipments, updating seeding lists, and monitoring influencer/partner posts
Support PR activities by tracking press coverage, organizing media lists, and coordinating PR sample needs, as well as managing content and asset organization
Provide general team support, including taking meeting notes, updating status trackers, and coordinating with cross-functional teams

Senior Director Global Entertainment & Influencer Marketing

Lead PUMA’s global entertainment, influencer, creator and cultural talent strate...

Location

United States of America , Los Angeles

Salary:

156000.00 - 216060.00 USD / Year

Puma Group

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Marketing
15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships
Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture
Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems
Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour
Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach
Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through
Proven experience leading teams of 10+ people
Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour
Experience working across global HQ, regional and local market structures

Job Responsibility

Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact
Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture
The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion
Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities
Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators
Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion
Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy
Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture
Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities
Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries

What we offer

Bonus
Benefits (Benefit Summary Corporate)

Fulltime

Senior Director Product Line Management Sportstyle Footwear

We are looking for an experienced and visionary product leader to drive the end-...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

10+ years of experience in product creation, merchandising, or sales, including 5+ years in senior leadership roles
Deep expertise in footwear or comparable product categories with complex creation processes
Strong commercial acumen across wholesale, DTC, and channel strategy
Proven ability to leverage consumer and market insights to inform decisions
Experience with digital tools, innovation cycles, and sustainability frameworks
Excellent leadership, communication, and stakeholder management skills
Fluency in English and strong intercultural competence.

Job Responsibility

Lead the full footwear product lifecycle, including concept creation, line architecture, pricing, development, and GTM readiness
Translate strategy into clear, consumer-driven product direction
Collaborate cross-functionally with Design, Development, Sourcing, Merchandising, and Marketing
Ensure operational excellence, calendar discipline, and margin-focused execution
Drive innovation through digital product creation and sustainable material strategies.

Fulltime

Senior Executive, Marketing

This role is responsible for leading, planning and monitoring marketing communic...

Location

Malaysia , Selangor

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Bachelor's degree of Marketing, Business Management or, relevant studied
A minimum of 2 years’ experience in the marketing field
Candidates from fashion brands are preferred, and agency experience is a plus
MS Office
English

Job Responsibility

Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives
Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market
Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations
Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement
Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects
Independently manage multiple priorities in a fast-paced environment with minimal supervision
Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities
Support tracking and management of campaign and category budgets to ensure alignment with planned activities
Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives
Coordinate with PR, event, social and production agencies to support execution of campaigns and activations

Fulltime

Internship Product Line Management Sportstyle Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple val...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Enrolled as a student in a relevant field of studies for the whole period of an internship
Excellent IT skills (Microsoft Excel, PowerPoint)
Strong team player with organizational skills, proactiveness, and an entrepreneurial attitude
Communicative and open-minded
Strong interest in the streetwear and fashion industry, especially in sneakers

Job Responsibility

Preparing and attending international meetings at our PUMA Vision headquarters
Assisting in the development process from briefing to final sample
Processing forecast figures and purchase orders
Developing consumer, account, and market knowledge
Providing organizational support during the catalogue process and writing catalogue texts
Managing data in our product database and conducting benchmark analyses
Handling administrative tasks and day-to-day business using MS Office and the PRM system
Managing product samples

Manager CRM Lifecycles Global E-Commerce

As CRM Lifecycle Manager, you will own the end-to-end customer lifecycle strateg...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Strong experience in CRM lifecycle or retention marketing, ideally in global retail and e-commerce, fashion, lifestyle, or sportstyle organizations
Proven ability to design lifecycle strategies
Highly analytical mindset: comfortable working with cohorts, funnels, CLTV models, and incrementality frameworks
Deep understanding of CRM ecosystems, including ESPs, CDPs, identity resolution, and marketing automation capabilities
Ability to turn data into decisions - you can clearly articulate why a journey exists, what it drives, and how success is measured
Strong stakeholder management skills, able to align global and regional teams around shared lifecycle principles
Hands-on but strategic: you can zoom out to define frameworks and zoom in to fix what’s not working.

Job Responsibility

Define and own the global CRM lifecycle strategy, covering acquisition onboarding, activation, engagement, repeat purchase, retention, and reactivation
Design lifecycle frameworks from scratch: key moments, triggers, journeys, and messaging logic across the customer lifecycle
Brief lifecycle journeys to the Internal Creative Studio and ensure the output reflects industry best-practices and fit-for-purpose
Translate customer behaviour into action, aligning with wider brand marketing teams to integrate customer profiles and using data to identify high-impact moments where CRM can drive incremental value
Partner closely with data & analytics teams to define segmentation logic, customer states, and lifecycle KPIs (retention, frequency, CLV uplift)
Work with platform vendors and internal tech teams to ensure journeys are scalable, automated, and measurable across regions and channels
Own lifecycle performance measurement, setting up test-and-learn frameworks, incrementality and A/B testing, and cohort-based reporting, continuously reviewing and optimising performance of journeys
Collaborate with paid media and onsite teams to align lifecycle messaging with acquisition, personalization, and conversion strategies
Act as the strategic voice of the customer, balancing brand, experience, and commercial outcomes across touchpoints.

Fulltime

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Manager Marketing (Sportstyle)

Job Description

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